by Angela Hemans | Mar 28, 2023 | Marketing Opinion, Twitter Marketing
Wait and hear me out before you crucify me! Let me start by saying that I recently read the TechCrunch article about how Twitter is dying. Now, do I believe that Twitter has a lot of challenges to overcome, absolutely!
Do I believe that Musk has tossed the platform into some chaos and brought on its own set of challenges to the company, absolutely! Is it fair that Twitter is sort of becoming a “pay-to-play environment? ” Of course not but if we make a list of all the platforms that have recently or over the last 5 to 10 years that have become a pay to play network we can add to the list Facebook AKA Meta, Instagram or Snapchat. Even though LinkedIn posts are still being seen, if you have anything that is remotely promotional, you will have to pay to put that in front of more people. TikTok is technically free but the algorithm is so screwed that if you accidentally hit the wrong video you will now have hundreds of videos that all look like the one you accidentally clicked on. TikTok also has ads and even though the ads may seem frivolous and easy to look past, it’s still an ad and somebody still paid to be placed there.
So, Twitter is simply trying to find additional ways to monetize the platform and make money. I have been on Twitter for at least 15 years and like all platforms that I’ve been on which includes Instagram, TikTok, Facebook and the countless others that have come and gone, the downfall of many platforms have always been financial issues.
Twitter’s verification process has had issues ever since it was released, it was not a perfect system. I have had friends that’ve been trying for years to get the blue check mark and still never got it. Does it make it right that you have to pay to get it? No, and will there be bots that possibly will have the check marks or people that can pay to get the check marks, absolutely. The TechCrunch article mentions how journalists have been removed and releasing the social media Nazis, to each his own but if you take a look and do a deep dive into all platforms these are private companies that can add and remove whoever they like or don’t. Does it make it fair, No. Is freedom of speech impeded, possibly, but these are private companies that are allowed to do whatever they want to do and Twitter is not the first company to do this.
We can agree to disagree that Twitter is just trying to be in the race with everybody else!
Enough of my rant, what I do agree with in this article is that at the end of the day Twitter is still the lowest hanging fruit among the social media networks with the most valuable information compared to say IG or Facebook. It is knowledge at your fingertips, in the split of a second.
Is it always accurate information, no but no platform is 100% accurate information on everything that is posted. That is why we need to take it upon ourselves to do fact checks. Every other week somebody has been killed off by Twitter. Fact check it before we spread it. We owe it to ourselves to not rely on one source. In 2023, most people are on at least two social media platforms for a reason, therefore we should at least fact check our information on at least two sources including Twitter.
Currently they are saying on Twitter in the “For You Section” you will only get to see items that people have paid to place there when I look at my “for you” section now. I would say at least 8 out of the 10 items that I see serves me no purpose. I do not pay that section that much attention anyway and I doubt most people do. If you really want to keep track of people who mean the most to you on Twitter, the platform still has several features you can use. Here are these features:
- Twitter lists a curated group of Twitter accounts that allows users to organize and categorize the accounts they follow. The purpose of creating a Twitter list is to streamline the content on a user’s Twitter feed by separating it into specific topics or interests, making it easier to keep up with relevant information and engage with specific groups of people.
- Twitter Notifications are useful because they allow users to stay up-to-date on activity related to their account, such as new followers, likes, retweets, and mentions. Notifications also allow users to monitor and quickly respond to direct messages, which can help to build and maintain relationships with followers. Additionally, you can customize your notification settings to receive alerts only for the types of activity they are interested in.
- Algorithm adjustment. No you do not have direct access to the algorithms and how they affect your Twitter account but if you engage with the people who mean the most to you, the algorithm will show you those people more and you will get to see more of their tweets. This is no different than any other social media platform or search tool.
Is Twitter dying? Honestly, we’ve been waiting for Twitter to die for a long time now. We thought Facebook would have died off when they were selling our information. We thought Instagram was going to die off when we realized that Facebook, now Meta stole all the best features from Snapchat. It just made Instagram stronger. We still thought Facebook would have died off when TikTok became the number one social media platform. Hell, even Snapchat is still hanging in there.
Twitter has some challenges to overcome. It is still a beloved platform for millions of people worldwide and will continue to do so until it no longer exists. No one truly knows the fate of Twitter but until it no longer exists I and millions of other individuals will continue to tweet until we can’t and are forced to go someplace else. I still believe in the power of connecting and using Twitter and still recommend entrepreneurs and business owners engage on the platform.
What are your thoughts on this? I would love to hear your opinion on Twitter!
by Angela Hemans | Mar 8, 2023 | Business Owners
Saying “thank you” on social media can be a powerful way to express your gratitude and appreciation to someone who has done something kind or thoughtful for you. Whether it’s a friend who has given you support during a difficult time, a colleague who has gone above and beyond to help you with a project, or a family member who has given you a special gift, taking the time to say “thank you” publicly on social media can be a meaningful way to show your appreciation.
In this digital age, social media platforms such as Facebook, Twitter, Instagram, Tik Tok, Snapchat, and LinkedIn provide an excellent platform to share your gratitude and reach a wider audience. With so many creative ways to express thanks, it’s easy to show your appreciation in a way that’s personalized, memorable, and impactful.
As a business owner, saying “thank you” to your customers, employees, and partners can set you apart from your competitors and create a lasting positive impression. Expressing gratitude shows that you value and appreciate the efforts and contributions of those around you, and it can help to build strong relationships based on trust and mutual respect.
When you take the time to say “thank you” in a personalized and genuine way, it can help to create a positive experience for your customers and make them feel valued and appreciated. This can lead to increased loyalty, repeat business, and positive word-of-mouth referrals. Here are 10 ways to expressing gratitude as a business owner:
- Create a short video message thanking the person and share it on your social media account.
- Share a photo of yourself holding up a sign that says “Thank you” and tag the person in your post.
- Create a meme or a GIF that expresses your gratitude and share it on your social media.
- Share a photo or video of yourself doing something related to the gift or action that you are thanking the person for.
- Make a short video or slideshow featuring pictures of the person and some of the things they’ve done for you, set to a song that expresses gratitude.
- Share a short poem or haiku that expresses your gratitude and tag the person in your post.
- Create a graphic or image that says “Thank you” with the person’s name or social media handle included and share it on your account.
- Make a short animation or cartoon expressing your gratitude and share it on your social media.
- Create a personalized playlist of songs that express your gratitude and share it with the person on social media.
- Share a photo or video of yourself doing something kind or thoughtful for someone else, inspired by the person you are thanking.
Let’s not forget your employees or contractors!
Thanking your employees and partners for their hard work and dedication can help to foster a positive work culture and build a strong team. When employees feel valued and appreciated, they are more likely to be motivated and engaged, which can lead to higher productivity, lower turnover rates, and increased job satisfaction.
Overall, expressing gratitude as a business owner is a simple yet powerful way to differentiate yourself Social Media Audits from your competitors, build strong relationships, and create a positive and memorable experience for those around you.
by Angela Hemans | Apr 27, 2017 | Facebook for Business, social media marketing
Does your business have a Facebook page?
Have you taken time to manage the settings for that business pages? If you’re like me, time is of the essence and having to do one more thing on Facebook feels mind numbing.
But managing your page is necessary if you don’t want offensive and disagreeable posts seen by every fan on your page. Believe me you don’t want any and everything posted on your business page. And I’m here to tell you, Yes, you can manage what visitors post to your page.
Read on and I’ll show you how.
Here is one thing you need to know about your Facebook page?
When someone tags or mentions your business page on their profile timeline or business page it will show up as a post on your business Facebook page in the section called “visitors post”.
Personally, I would like the opportunity to respond to the person first and thank them sharing or inquire more if the mention they posted was negative. For this scenario, I have my settings set to “ Post Moderation.”
#1 Access Your Facebook Page
Facebook is constantly trying to find ways to get us to share content to our pages, so there are multiple way to get access to your business page on desktop. You can go to your Explore tab on your profile home feed or you can go to the Quick Help (bookmarks) to see the list of pages you manage.
#2 Once you have chosen your page, then go to your settings which will be at the top of your page to the right.
#3 In the settings, click the “Visitors Post” tab under the general settings. Don’t get lost by all of the other settings that you have available.
#4 Under the edit button you have 4 options to choose from.
- Allow visitors to the page to publish
- Allow photos and videos posts
- Review posts by other people before they are published to the page.
- Disable posts by other people on the page.
#5 After you’ve made your choice hit the “Save Changes” button that will save your choice. If you decide later that you want visitors to have that option to post you can always edit the choices.
This post was created April 27,2017, if you know anything about Facebook, then you know that they are constantly making changes to where certain things are located. So check back to this post if you find that you are unable to locate this particular setting on your business page. Please note, that this will be different for you Facebook profile.
by Angela Hemans | May 16, 2016 | Marketing, Social Media Real Estate
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by Angela Hemans | Mar 28, 2016 | Personal Brand Strategy, social media marketing
Do you plan on creating a social media strategy?
I hope so.
Don’t make the same mistake I made when I first started out using social media.
I would spend countless hours trying to find random content to share. Then I would spend several hours posting those pieces of content that I had found. There was no real purpose to what I was doing.
And if that wasn’t bad enough, I would then sit down and spent hours trying to figure out what I was supposed to do now that I’m on these social platforms. I wasted so much time not knowing where to start, what my purpose was, nor where I was going.
If I have to do it all again I would have started by creating a simple social media strategy to help guide me in the direction that I needed to go.
Here are three key things to consider before you get started creating your strategy.
1. Define and assess your key goals
How do you know what direction to take, if you don’t know where you are going?
Before you start posting content to your social media networks, take a few minutes to look over your marketing strategy and define your overall goals for being online.
Is your objective to increase traffic to your website or maybe your blog. Maybe your goal is to increase sign-ups for an upcoming event that you have.
It is important to create smart goals. My SMART stands for:
– Specific
– Measurable
– Attainable
– Repeatable
– Time Based
Once you have the determined your goals and also have begun to implement them after a period of time, you will want to assess how you’re doing. During this time, if what you have created is working, then great, BUT if not, you will have to reassess what your goals are and what you need to do to achieve them through the use of social media marketing.
2. Perform a social media branding audit to develop your content strategy
Having an audit done is one of the best ways to get an idea of what kind of social media content your audience will deem valuable.
What you need is not determined by what you want to offer your audience. Instead you need to take time to identify the needs of your potential,current, and previous clients.
Ask yourself what problems can you help them solve, what kind of content format they prefer.
For example your audience may prefer text content, Images, video, and or e-book format for their content consumption
If you’re new to business and wondering how you will do your own audit you can try something simple as identifying someone in your niche with a similar audience and analyzing what kind of content they are sharing.
If the content shared with their community is engaging AND you share a similar audience, then it’s safe to say your audience will engage with it as well. There’s no need to reinvent the wheel.
3. Do the three C’s of social media
Create valuable content.
Valuable content depends upon your audience and the people that you were trying to reach.
What is valuable to one community may not be the same for your, so take time to consider what is valuable and provide that.
Community, you need to build relationships. The success of your business is partially dependent upon the relationships you build, nurture, and grow.
Don’t miss out on the opportunity to connect and authentically engage with others in your niche and with your potential clients
The last is consistency. Don’t create your own ghost town within your social networks.
Be clear about the purpose and the value you want to provide and do that in small steps as often as possible.
Consistently engaged and consistently share other people’s content, Follow the 80/20 rule that’s always helpful.
To sum it up!
Social media marketing is really about networking online to find and grow meaningful relationships that can be mutually beneficial for everyone involved.
Creating your social media strategy doesn’t have to be complicated.
It just takes a little planning.
In the comment below and tell me what is one thing you wish you knew before you started before getting on social media!
