Social Media Features and Updates Marketers & Entrepreneurs Should Watch This Year

Social media features

As we step into a new year, social platforms continue rolling out (or enhancing) features that can make a big difference to business owners and content creators. These innovations often evolve faster than many can keep up with, but staying informed can sharpen your marketing strategies and open up new opportunities for growth. Below is a rundown of noteworthy developments across major platforms, along with ideas for leveraging them in your business.

 LinkedIn

Direct Event Promotion within Posts

LinkedIn now allows you to showcase upcoming LinkedIn Events right inside your feed posts. Simply include the event link, and a compelling “Attend” button appears, streamlining registration for your connections and followers. This not only boosts visibility but also simplifies the sign-up process so more people can hop on board.

 LinkedIn Audio Events  

Ready to spark real-time discussions? Audio Events let you host live forums, Q&A sessions, or casual conversations with industry experts. This interactive setup helps you cultivate community, foster engagement, and exchange valuable insights in a dynamic environment.

Key Takeaway

Networking and thought leadership remain at LinkedIn’s core. By tapping into enhanced event promotion and Audio Events, you can attract a larger audience and create deeper engagement around your brand.

Twitter (X)

Although Twitter has rebranded to X, its audio feature Spaces continues to evolve, delivering a unique stage for brand stories, live Q&As, and professional networking. Now, there are more ways than ever to monetize and extend the lifespan of those conversations.

Record & Replay: Spaces can be recorded, allowing you to repurpose material for anyone unable to attend live.

Ticketed Spaces: Monetize by charging an entry fee for exclusive or premium-level discussions.  

If you still maintain a presence on X, these enhancements are key ways to elevate and monetize your real-time content.

Threads

Meta’s response to Twitter, Threads, remains active, attracting users through the cross-promotion of posts on Facebook, Instagram, and Threads. This makes Threads a viable avenue for short-form updates, real-time engagement, and conversational marketing strategies—especially if your brand thrives on quick interactions.

Seamless Instagram Integration: Signing up and following the same accounts you already track on Instagram is effortless.  

Real-Time Conversations: In contrast to Instagram’s image-heavy format, Threads champions quick text updates and interactive discussions, making it a strong competitor to other microblogging platforms.

YouTube

As speculation about TikTok’s future continues, many creators and consumers are turning to YouTube. In response, YouTube is steadily adding and improving features that merge video content, community interaction, and e-commerce opportunities.

3-Minute Stories: YouTube is experimenting with longer, ephemeral content, enabling creators to share behind-the-scenes peeks, concise tutorials, or brand highlights in up to three minutes. It’s a sweet spot that’s more substantial than typical “shorts” without requiring a longer video format.  

Enhanced Community Posts: Polls, quizzes, and visual updates let you foster a vibrant, interactive community, keeping viewers engaged beyond just video content.

The Bottom Line

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