6 Smarts Social Media Tactics to Begin Before December 31st

6 Smarts Social Media Tactics to Begin Before December 31st

Many businesses have decided to abandon their social media platforms. Unfortunately this is not  the route to take even though we are in the middle of a pandemic.  People have flocked to social media as a way to keep in contact with businesses that are currently working in a new normal format.  Businesses that were completely done in person have now found a way to move online. Social media has a new founded purpose for many who are looking to connect with their old customers and a new community of customers. Try using these social media tactics to move your business forward online meanwhile keeping your levels of anxiety down. 

  • Continue posting to your social media accounts

Now is the time to keep your social media accounts active. One common question that I am asked by my Healthcare business clients is “Should we continue posting to our  social media accounts” and my response is without a doubt absolutely you should continue. We are in the midst of a pandemic, and I wholeheartedly believe we should be mindful of what we post online but to stop posting will do more damage then overall good for your business.  If you’ve stopped posting to your accounts, then you should start again slowly. If you’ve been posting more than usual and you’re feeling a little self-conscious then ease back the amount of social media posts but do not stop completely. 

  • Build your community 

Community engagement still remains the backbone of growing social media accounts.  Without engagement your business accounts are no different than the millions of other accounts out there. Building your community online is how you grow your brand awareness. Posting content and offering a call to actions is just one part of the process.  This content will go unseen when there are no other actions being done on your account. It almost doesn’t matter which social media platform you choose for your business, you still need a community to increase certain analytical metrics like  impressions and reach of the posted content.

  • Try content diversification

Content diversification not only keeps things interesting but it keeps people engaged when you create and share more than one type of content form.  It can be anything from written, images, video, and audio.  Some industries may be concerned as to which content will do best. The only way to figure this out is to test the content. Once you’ve tested which content works  best, continue adding other types to the mix.  Don’t get caught up with thinking there is only one type you should be using. Diversification is the key to life and a healthy social media platform. 

  • Simplify your process

social Media Tactics

​Don’t wait till December 31st to figure out how to make creating content and posting content more manageable.  Work on simplifying the process as much as possible. Technology is out there to make our lives easier, tools like Buffer and HootSuite can help you keep your content flowing without you being online 24/7. Creating content and putting them on an Excel spreadsheet or a board like Trello can help you rotate content that will be used more than once. Find a way to make things easier for you as not every tool is good for every business. It depends on your budget, your time, goals, and  resources. 

  • Get help on demand 

Do you currently have access to the marketing help your business needs? Then get help to run your social media account or social media marketing consulting.  Now is the best time to start doing the research to find a freelancer or support a small business like myself to consult with that can help you manage your social media accounts. A social media strategist, such as myself, is a person who has customizable packages that enables you as a business owner to take your social media to the next level. Have you tried doing social media yourself or had an administrator in your organization to take on this hefty task?  If no, then it’s time to hire someone to maintain your account. If hiring a full-time person is not within your budget, then hire a small agency like Heman Marketing Media to do the heavy lifting without all of the politics that comes with having an in-house social media manager.  You have options and don’t wait till the end of the year to figure it out. 

  • Stop comparing social media accounts 

Not all accounts should be the same regardless if you’re in the same industry. Stop comparing your social media account to the competitors accounts.  Create your own space online.  Allow your social media manager some room for creativity and to test content.  It is okay to see what types of content your industry competitors may be posting and to share similar content. Try stepping outside of the box but within legal requirements, and keep true to your business brand and add flair when possible.

Out of all of these 6 tips, the most important thing to remember is to keep your social media accounts active. There are a lot of challenges that are currently facing many businesses, and social media accounts are even more important during this pandemic than ever. It is the best avenue of how people are keeping in contact with knowing what is happening with your company.  During this time, people are online more than ever before so don’t miss out on using social media as a way to communicate with your current and potential new customers who are looking for your type of services or products.

Pushing Past the Stigma: What It’s Like To Be A Male Nurse with Jon White,RN

Pushing Past the Stigma: What It’s Like To Be A Male Nurse with Jon White,RN

Career Conversations

Jon White is a certified critical care RN who before that spent 16 years designing and building computer systems in the public and private sectors. He has Bachelor of Science degrees in Business and Nursing and a Master of Science degree in computer information systems.

A Career In Nursing

Have you ever considered a career in nursing? According to the Bureau of Labor Statistics, the career outlook for jobs within the nursing industry is expected to grow approximately 12 percent from 2018 to 2028, which is much faster than the average for all occupations. 

Did You Know? As of 2017, male nurses make up about 9.1% of the nurses in the United States. 

What You Will Learn In This Episode:

  • Jon’s previous career and why he made the transition into the field he’s passionate about nursing
  • Potential advantages of being a male nurse 
  • Why would he recommend this profession to other men thinking about the healthcare industry
  • Educational requirement and certifications
  • Let’s talk about the Good, the bad, and the ugly of being a male nurse. 
    • Share and discuss at least one reason he loves the nursing profession
    • One thing Jon wishes he knew before he entered into it
    • Insight into something that makes him question how much longer he could be a nurse 
  • Helpful advice for men or women thinking about becoming a nurse in general

Guest Resources Mentioned:

To find out more about becoming a nurse visit: Nursing World Organization

 

Connect With Jon White: 

On Twitter: @TechNurseJon feel free to reach out to him and ask him any questions you might have on his career in nursing. 

Thank You For Listening!

Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.

Also, please leave an honest review for Blueprint Your Career Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.

Connect With Angela!

Angela on Twitter

Angela on Instagram

My new book, “Twitter Marketing Unlocked”  is now available on Amazon at https://amzn.to/2AUqa39

 

“Championing For The Manufacturing Community” with Terry Iverson

“Championing For The Manufacturing Community” with Terry Iverson

Career Conversations

 

Terry Iverson is the owner of Iverson & Company, starting his 40th year with an 89-year-old third-generation Des Plaines machine tool distributorship & re-builder. 

Manufacturers seeking new employees with good-paying careers is what he wants readers to understand in his new book: Finding America’s Greatest Champion: Building Prosperity through Manufacturing, Mentoring, and the Awesome Responsibility of Parenting.

Manufacturing as well as other skill trades should never be thought of as second-rate careers. He believes our culture in this country somehow decided that going to college is the only ticket to success for our youth. 

Terry Iverson realizes most of the public has an under-informed and misguided perception of manufacturing’s role in the American economy and the vast good-paying career opportunities it has to offer our young people entering into the workforce.

What You Will Learn In This Episode:

  • In unprecedented times, so many recent graduates are looking for a reliable career path in a thriving community. Why would he still recommend the manufacturing industry?
  • Is the manufacturing field a good industry to get into if one is not good in math and science. 
  • Discussion on why there are so few minorities and women in this particular industry and what can be done about it. 
  • What the next 1-10 years could look like for the manufacturing industry.
  • The Good, The Bad, and The Ugly: 
    1. What is the best part of the manufacturing industry that many people never consider? 
    2. What is one aspect of the community, that should be considered before making the jump? 
    3. What is the one thing that tends to be the deal breaker and could potentially make someone leave the industry if they didn’t know about it??

Guest Resources:

International Manufacturing Technology Show September 14 – 19, 2020 • McCormick Place • Chicago (Currently Canceled but visit for upcoming information)

 

Connect With Terry Iverson:

 

Thank You For Listening!

Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.

Also, please leave an honest review for Blueprint Your Career Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.

 

Connect With Angela!

Angela on Twitter

Angela on Instagram

My new book, “Twitter Marketing Unlocked”  is available on Amazon at https://amzn.to/2AUqa39

 

How I got asked to be a TedX Speaker via LinkedIn and how you can too with Deepak Shukla

How I got asked to be a TedX Speaker via LinkedIn and how you can too with Deepak Shukla

 

Deepak Shukla by day runs an SEO Agency, by night runs ultra marathons, plods around Ironman events and hangs out with his cat Jenny. You’ll find him at http://deepakshukla.com/ or perhaps at a local tattoo parlor getting inked.

What You Will Learn In This Episode:

  • Why choose LinkedIn over other platforms when doing the initial research on the journey to becoming a TEDx speaker.
  • What you should consider doing if you are NOT a professional speaker and the steps you can take.
  • How do you begin with connecting with the professionals directly or indirectly with the TEDx organization?
  • What does the reach out process look like for Deepak and the timeline?
  • What is the one thing that people tend to skip when they are reaching out to people of influence?
  • Top 3 advice for professionals seeking to be a professional speaker.
  • Why “social proof” is important and what it can do for your business.

Resources:

Deepak Shukla Tedx Talk

Quotables:

Your intuition is a form of analysis”

“Add value first, then approach the ask”

“Remember there is a person behind the tweet”

“Social proof = $$”

Connect With Deepak!

Connect On LinkedIn

Visit the  Website

About the SEO Agency

Thank You For Listening!

Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.

Also, please leave an honest review for Blueprint Your Career Podcast on iTunes!

Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.

Connect With Angela!

Angela on Twitter

Angela on Instagram

My new book, “Twitter Marketing Unlocked”  is now available on Amazon at : https://amzn.to/2AUqa39

New Twitter Feature: Twitter Just Added Audio-Only Live-streaming Using Their Periscope App

New Twitter Feature: Twitter Just Added Audio-Only Live-streaming Using Their Periscope App

Do you avoid live streaming like it’s the plague because like me every day is a bad hair, face, or clothes day? Twitter has finally heard us and added an audio-only live streaming feature to their Periscope app.

Sorry Android users, currently the feature is being rolled out on IOS devices. This feature allows followers and attendees to listen to your live-stream without seeing you.

Here’s how to access the audio-only feature using the Twitter app and from Periscope app:

audio only

Go to the compose a tweet button as you would typically do on your Twitter app. Then click the “Live” Tweet button as if you were about to do a live-stream.

Then go to the “Live” button, and you will see the microphone which is sitting front and center.

audio only

Then, hit the “Go Live” with just audio, people who join will see your image along with the audio waveforms of you talking.

audio only

You have to wonder with podcasting becoming so popular, why hasn’t Twitter added this feature a long time ago. But it’s better late than never!

If you’ve stayed away from the platform because of the trolls and their comments, now would be an excellent time to come back and grow your community and your brand with this audio-only feature.

Not quite sure what to say for your first audio-only live-stream? It doesn’t matter what industry you’re in; you can talk about almost anything. Here are some suggestions for topics to discuss with your audience:

  • Trending news
  • Daily motivational tips
  • Business and Career hacks
  • Comedy Skit
  • Sing and Share

Let me know what you think of the new feature, and do you think it’s enough to further jump-start the engagement on the platform.