R.I.P. to Twitter’s Fleet Feature

R.I.P. to Twitter’s Fleet Feature

If you haven’t tried using Twitter’s fairly new feature “Fleets”  unfortunately time has run out and this feature is no longer available as of August 3rd. Twitter decided to remove its Fleets feature from the top of the homepage timeline on the app. Are you wondering what Fleets are? Fleets are the equivalent of Instagram’s or LinkedIn’s stories.  Personally, I thought it was a pretty decent feature for Twitter to have but I am in the minority.

 According to Twitter the reason this feature, which only began last year in 2020, has been canceled is due to the low usage and overall activity of Twitter Fleets. Currently, there are no exact numbers to offer in reference to how many people actually either created Fleets or watched Fleets but it’s enough for Twitter to kill off this feature after only a year of releasing it to the community. 

 

Some people will miss Fleets on Twitter because they dislike Instagram and would prefer to post a disappearing Fleet than go to Instagram to create a story. I have to be honest I haven’t had enough time to really utilize the feature to the fullest extent and make an educated guess on whether it was truly valuable or not. When I started using Fleets it was extremely glitchy and quite challenging to do something that was similar to  Instagram stories or even Snapchat.  Eventually, I lost interest in trying to make it work and went back to using Instagram stories. I’m sure there are many people who can relate, meanwhile some don’t care whether it stays or goes, they will continue using Twitter and tweeting out 280 characters.

What will be next for Twitter? What new feature will take the place of Twitter Fleets? As of right now, the circular Fleet has been replaced with their new feature called Twitter Spaces.  Twitter Spaces is an audio-only feature that resembles the Clubhouse app that’s currently popular. Audio seems to be the New Black on the various social media platforms and Twitter sees this as an opportunity to expand into the audio arena as well as make a few other updates that we the users might find valuable.

I give Twitter credit for trying out new features such as their now-deleted Fleets. The one thing I wish Twitter would do is promote any new features they create better. The question that presents itself is, how many people actually know about features like Fleet and now Spaces?  How many people in the community actually care that they can do more than just a tweet? If they can answer this then I believe Twitter will make better decisions when it comes to marketing their own platform.

 Let me know what you think and drop your thoughts in the comments.

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6 Smarts Social Media Tactics to Begin Before December 31st

6 Smarts Social Media Tactics to Begin Before December 31st

Many businesses have decided to abandon their social media platforms. Unfortunately this is not  the route to take even though we are in the middle of a pandemic.  People have flocked to social media as a way to keep in contact with businesses that are currently working in a new normal format.  Businesses that were completely done in person have now found a way to move online. Social media has a new founded purpose for many who are looking to connect with their old customers and a new community of customers. Try using these social media tactics to move your business forward online meanwhile keeping your levels of anxiety down. 

  • Continue posting to your social media accounts

Now is the time to keep your social media accounts active. One common question that I am asked by my Healthcare business clients is “Should we continue posting to our  social media accounts” and my response is without a doubt absolutely you should continue. We are in the midst of a pandemic, and I wholeheartedly believe we should be mindful of what we post online but to stop posting will do more damage then overall good for your business.  If you’ve stopped posting to your accounts, then you should start again slowly. If you’ve been posting more than usual and you’re feeling a little self-conscious then ease back the amount of social media posts but do not stop completely. 

  • Build your community 

Community engagement still remains the backbone of growing social media accounts.  Without engagement your business accounts are no different than the millions of other accounts out there. Building your community online is how you grow your brand awareness. Posting content and offering a call to actions is just one part of the process.  This content will go unseen when there are no other actions being done on your account. It almost doesn’t matter which social media platform you choose for your business, you still need a community to increase certain analytical metrics like  impressions and reach of the posted content.

  • Try content diversification

Content diversification not only keeps things interesting but it keeps people engaged when you create and share more than one type of content form.  It can be anything from written, images, video, and audio.  Some industries may be concerned as to which content will do best. The only way to figure this out is to test the content. Once you’ve tested which content works  best, continue adding other types to the mix.  Don’t get caught up with thinking there is only one type you should be using. Diversification is the key to life and a healthy social media platform. 

  • Simplify your process

social Media Tactics

​Don’t wait till December 31st to figure out how to make creating content and posting content more manageable.  Work on simplifying the process as much as possible. Technology is out there to make our lives easier, tools like Buffer and HootSuite can help you keep your content flowing without you being online 24/7. Creating content and putting them on an Excel spreadsheet or a board like Trello can help you rotate content that will be used more than once. Find a way to make things easier for you as not every tool is good for every business. It depends on your budget, your time, goals, and  resources. 

  • Get help on demand 

Do you currently have access to the marketing help your business needs? Then get help to run your social media account or social media marketing consulting.  Now is the best time to start doing the research to find a freelancer or support a small business like myself to consult with that can help you manage your social media accounts. A social media strategist, such as myself, is a person who has customizable packages that enables you as a business owner to take your social media to the next level. Have you tried doing social media yourself or had an administrator in your organization to take on this hefty task?  If no, then it’s time to hire someone to maintain your account. If hiring a full-time person is not within your budget, then hire a small agency like Heman Marketing Media to do the heavy lifting without all of the politics that comes with having an in-house social media manager.  You have options and don’t wait till the end of the year to figure it out. 

  • Stop comparing social media accounts 

Not all accounts should be the same regardless if you’re in the same industry. Stop comparing your social media account to the competitors accounts.  Create your own space online.  Allow your social media manager some room for creativity and to test content.  It is okay to see what types of content your industry competitors may be posting and to share similar content. Try stepping outside of the box but within legal requirements, and keep true to your business brand and add flair when possible.

Out of all of these 6 tips, the most important thing to remember is to keep your social media accounts active. There are a lot of challenges that are currently facing many businesses, and social media accounts are even more important during this pandemic than ever. It is the best avenue of how people are keeping in contact with knowing what is happening with your company.  During this time, people are online more than ever before so don’t miss out on using social media as a way to communicate with your current and potential new customers who are looking for your type of services or products.

Pushing Past the Stigma: What It’s Like To Be A Male Nurse with Jon White,RN

Pushing Past the Stigma: What It’s Like To Be A Male Nurse with Jon White,RN

Career Conversations

Jon White is a certified critical care RN who before that spent 16 years designing and building computer systems in the public and private sectors. He has Bachelor of Science degrees in Business and Nursing and a Master of Science degree in computer information systems.

A Career In Nursing

Have you ever considered a career in nursing? According to the Bureau of Labor Statistics, the career outlook for jobs within the nursing industry is expected to grow approximately 12 percent from 2018 to 2028, which is much faster than the average for all occupations. 

Did You Know? As of 2017, male nurses make up about 9.1% of the nurses in the United States. 

What You Will Learn In This Episode:

  • Jon’s previous career and why he made the transition into the field he’s passionate about nursing
  • Potential advantages of being a male nurse 
  • Why would he recommend this profession to other men thinking about the healthcare industry
  • Educational requirement and certifications
  • Let’s talk about the Good, the bad, and the ugly of being a male nurse. 
    • Share and discuss at least one reason he loves the nursing profession
    • One thing Jon wishes he knew before he entered into it
    • Insight into something that makes him question how much longer he could be a nurse 
  • Helpful advice for men or women thinking about becoming a nurse in general

Guest Resources Mentioned:

To find out more about becoming a nurse visit: Nursing World Organization

 

Connect With Jon White: 

On Twitter: @TechNurseJon feel free to reach out to him and ask him any questions you might have on his career in nursing. 

Thank You For Listening!

Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.

Also, please leave an honest review for Blueprint Your Career Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.

Connect With Angela!

Angela on Twitter

Angela on Instagram

My new book, “Twitter Marketing Unlocked”  is now available on Amazon at https://amzn.to/2AUqa39

 

“Championing For The Manufacturing Community” with Terry Iverson

“Championing For The Manufacturing Community” with Terry Iverson

Career Conversations

 

Terry Iverson is the owner of Iverson & Company, starting his 40th year with an 89-year-old third-generation Des Plaines machine tool distributorship & re-builder. 

Manufacturers seeking new employees with good-paying careers is what he wants readers to understand in his new book: Finding America’s Greatest Champion: Building Prosperity through Manufacturing, Mentoring, and the Awesome Responsibility of Parenting.

Manufacturing as well as other skill trades should never be thought of as second-rate careers. He believes our culture in this country somehow decided that going to college is the only ticket to success for our youth. 

Terry Iverson realizes most of the public has an under-informed and misguided perception of manufacturing’s role in the American economy and the vast good-paying career opportunities it has to offer our young people entering into the workforce.

What You Will Learn In This Episode:

  • In unprecedented times, so many recent graduates are looking for a reliable career path in a thriving community. Why would he still recommend the manufacturing industry?
  • Is the manufacturing field a good industry to get into if one is not good in math and science. 
  • Discussion on why there are so few minorities and women in this particular industry and what can be done about it. 
  • What the next 1-10 years could look like for the manufacturing industry.
  • The Good, The Bad, and The Ugly: 
    1. What is the best part of the manufacturing industry that many people never consider? 
    2. What is one aspect of the community, that should be considered before making the jump? 
    3. What is the one thing that tends to be the deal breaker and could potentially make someone leave the industry if they didn’t know about it??

Guest Resources:

International Manufacturing Technology Show September 14 – 19, 2020 • McCormick Place • Chicago (Currently Canceled but visit for upcoming information)

 

Connect With Terry Iverson:

 

Thank You For Listening!

Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.

Also, please leave an honest review for Blueprint Your Career Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.

 

Connect With Angela!

Angela on Twitter

Angela on Instagram

My new book, “Twitter Marketing Unlocked”  is available on Amazon at https://amzn.to/2AUqa39

 

How I got asked to be a TedX Speaker via LinkedIn and how you can too with Deepak Shukla

How I got asked to be a TedX Speaker via LinkedIn and how you can too with Deepak Shukla

 

Deepak Shukla by day runs an SEO Agency, by night runs ultra marathons, plods around Ironman events and hangs out with his cat Jenny. You’ll find him at http://deepakshukla.com/ or perhaps at a local tattoo parlor getting inked.

What You Will Learn In This Episode:

  • Why choose LinkedIn over other platforms when doing the initial research on the journey to becoming a TEDx speaker.
  • What you should consider doing if you are NOT a professional speaker and the steps you can take.
  • How do you begin with connecting with the professionals directly or indirectly with the TEDx organization?
  • What does the reach out process look like for Deepak and the timeline?
  • What is the one thing that people tend to skip when they are reaching out to people of influence?
  • Top 3 advice for professionals seeking to be a professional speaker.
  • Why “social proof” is important and what it can do for your business.

Resources:

Deepak Shukla Tedx Talk

Quotables:

Your intuition is a form of analysis”

“Add value first, then approach the ask”

“Remember there is a person behind the tweet”

“Social proof = $$”

Connect With Deepak!

Connect On LinkedIn

Visit the  Website

About the SEO Agency

Thank You For Listening!

Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.

Also, please leave an honest review for Blueprint Your Career Podcast on iTunes!

Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.

Connect With Angela!

Angela on Twitter

Angela on Instagram

My new book, “Twitter Marketing Unlocked”  is now available on Amazon at : https://amzn.to/2AUqa39