by Angela Hemans | Mar 28, 2023 | Marketing Opinion, Twitter Marketing
Wait and hear me out before you crucify me! Let me start by saying that I recently read the TechCrunch article about how Twitter is dying. Now, do I believe that Twitter has a lot of challenges to overcome, absolutely!
Do I believe that Musk has tossed the platform into some chaos and brought on its own set of challenges to the company, absolutely! Is it fair that Twitter is sort of becoming a “pay-to-play environment? ” Of course not but if we make a list of all the platforms that have recently or over the last 5 to 10 years that have become a pay to play network we can add to the list Facebook AKA Meta, Instagram or Snapchat. Even though LinkedIn posts are still being seen, if you have anything that is remotely promotional, you will have to pay to put that in front of more people. TikTok is technically free but the algorithm is so screwed that if you accidentally hit the wrong video you will now have hundreds of videos that all look like the one you accidentally clicked on. TikTok also has ads and even though the ads may seem frivolous and easy to look past, it’s still an ad and somebody still paid to be placed there.
So, Twitter is simply trying to find additional ways to monetize the platform and make money. I have been on Twitter for at least 15 years and like all platforms that I’ve been on which includes Instagram, TikTok, Facebook and the countless others that have come and gone, the downfall of many platforms have always been financial issues.
Twitter’s verification process has had issues ever since it was released, it was not a perfect system. I have had friends that’ve been trying for years to get the blue check mark and still never got it. Does it make it right that you have to pay to get it? No, and will there be bots that possibly will have the check marks or people that can pay to get the check marks, absolutely. The TechCrunch article mentions how journalists have been removed and releasing the social media Nazis, to each his own but if you take a look and do a deep dive into all platforms these are private companies that can add and remove whoever they like or don’t. Does it make it fair, No. Is freedom of speech impeded, possibly, but these are private companies that are allowed to do whatever they want to do and Twitter is not the first company to do this.
We can agree to disagree that Twitter is just trying to be in the race with everybody else!
Enough of my rant, what I do agree with in this article is that at the end of the day Twitter is still the lowest hanging fruit among the social media networks with the most valuable information compared to say IG or Facebook. It is knowledge at your fingertips, in the split of a second.
Is it always accurate information, no but no platform is 100% accurate information on everything that is posted. That is why we need to take it upon ourselves to do fact checks. Every other week somebody has been killed off by Twitter. Fact check it before we spread it. We owe it to ourselves to not rely on one source. In 2023, most people are on at least two social media platforms for a reason, therefore we should at least fact check our information on at least two sources including Twitter.
Currently they are saying on Twitter in the “For You Section” you will only get to see items that people have paid to place there when I look at my “for you” section now. I would say at least 8 out of the 10 items that I see serves me no purpose. I do not pay that section that much attention anyway and I doubt most people do. If you really want to keep track of people who mean the most to you on Twitter, the platform still has several features you can use. Here are these features:
- Twitter lists a curated group of Twitter accounts that allows users to organize and categorize the accounts they follow. The purpose of creating a Twitter list is to streamline the content on a user’s Twitter feed by separating it into specific topics or interests, making it easier to keep up with relevant information and engage with specific groups of people.
- Twitter Notifications are useful because they allow users to stay up-to-date on activity related to their account, such as new followers, likes, retweets, and mentions. Notifications also allow users to monitor and quickly respond to direct messages, which can help to build and maintain relationships with followers. Additionally, you can customize your notification settings to receive alerts only for the types of activity they are interested in.
- Algorithm adjustment. No you do not have direct access to the algorithms and how they affect your Twitter account but if you engage with the people who mean the most to you, the algorithm will show you those people more and you will get to see more of their tweets. This is no different than any other social media platform or search tool.
Is Twitter dying? Honestly, we’ve been waiting for Twitter to die for a long time now. We thought Facebook would have died off when they were selling our information. We thought Instagram was going to die off when we realized that Facebook, now Meta stole all the best features from Snapchat. It just made Instagram stronger. We still thought Facebook would have died off when TikTok became the number one social media platform. Hell, even Snapchat is still hanging in there.
Twitter has some challenges to overcome. It is still a beloved platform for millions of people worldwide and will continue to do so until it no longer exists. No one truly knows the fate of Twitter but until it no longer exists I and millions of other individuals will continue to tweet until we can’t and are forced to go someplace else. I still believe in the power of connecting and using Twitter and still recommend entrepreneurs and business owners engage on the platform.
What are your thoughts on this? I would love to hear your opinion on Twitter!
by Angela Hemans | Mar 16, 2023 | MMA, Twitter Marketing
Congratulations on your leap into the MMA Industry! You’ve decided to make a bold and courageous leap into the exhilarating world of Mixed Martial Arts (MMA)! As you embark on this thrilling journey, you are stepping into an arena that showcases the pinnacle of human physicality, mental fortitude, and unparalleled dedication.
As you forge ahead, remember to embody the spirit of a warrior, constantly honing your skills, and always striving to make a lasting impact in this rapidly evolving landscape.
More importantly, dear MMA Newbie, don’t forget about your future fans on Twitter (including myself) who are looking to connect with you and follow your journey.
What is Twitter?
Ah, Twitter, the digital playground where brevity is king and subtlety is a lost art. In 280 characters or less, an MMA professional can tweet for likes, retweets, and fleeting internet fame, not to mention grow your professional brand.
Here, one can witness humanity’s full spectrum, from viral cat videos to mind-numbing political rants. A procrastinator’s or MMA fan paradise, Twitter offers an endless stream of distractions and people to network with, all wrapped up in a perfectly addictive package.
Instagram is not the only platform for this, and many of us jump ship on Facebook, aka. Meta, a long time ago.
Why Join Twitter?
MMA professionals should promote themselves on Twitter for several reasons.
- Connect with fans, media, and fellow fighters: Twitter allows MMA professionals to engage with their audience and network in real-time, helping them build their personal brand and foster relationships within the industry.
- Share news, updates, and behind-the-scenes content: Twitter’s short-form content format enables quick and efficient sharing of news, updates, and insights into their training and daily life.
- Increase visibility and sponsorship opportunities: A strong Twitter presence can lead to greater visibility and potential sponsorship deals, which contribute to an athlete’s financial success.
- Participate in relevant conversations: By being active on Twitter, MMA professionals can stay informed about the latest trends and discussions in the sport while showcasing their personality beyond the cage.
What Makes Twitter better than Instagram for brand building your MMA Career?
While both Twitter and Instagram have their advantages for brand building, there are several reasons why Twitter can be considered better in certain aspects:
- Real-time engagement: Twitter’s fast-paced nature makes it ideal for real-time conversations, allowing brands to interact with their audience quickly and efficiently. This fosters a more personal connection and boosts brand loyalty. As quickly as a K.O., a tweet can be sent.
- Information dissemination: Twitter’s text-focused format is perfect for sharing news, updates, and announcements. Let’s face it, I would like to know where your next fight is so a fan can cheer you on. It also enables brands to easily provide valuable information to their followers, keeping them informed and engaged.
- Hashtags and trends: Twitter’s hashtag system allows for better content discovery and participation in trending topics. Who doesn’t want to be a trending topic? Brands can leverage this feature to reach a wider audience and join relevant conversations, increasing their visibility.
- Cha-Ching, Influencer partnerships: Twitter offers an excellent platform for collaboration with influencers and industry experts. By leveraging these partnerships, brands can expand their reach, establish credibility, and generate buzz around your skills and potential fights.
However, it is essential to note that the choice between Twitter and Instagram for brand building ultimately depends on the brand’s target audience, objectives, and content strategy; however, I do recommend both!
MMA professionals should undoubtedly embrace Twitter as a powerful tool for personal branding and fan engagement. This dynamic platform offers unparalleled opportunities to connect with fans, share insights into your training, and stay informed about the latest happenings in the sport. By actively participating in conversations and leveraging hashtags, you can broaden your reach, increase visibility, and potentially secure lucrative sponsorship deals. Furthermore, Twitter allows for seamless collaboration with influencers and industry experts, helping to solidify your credibility and boost your career.
Yes, I’ll be the one to mention that incorporating Twitter into your brand strategy is essential for any MMA professional looking to make a lasting impact in this competitive industry. Don’t miss out on the myriad benefits that Twitter has to offer! Take action today by scheduling a brand strategy session to refine your approach and maximize your online presence. Thank you for reading!
by Angela Hemans | Mar 10, 2023 | Business Owners, Marketing, social media marketing
Why Social Media Is Important for your business? As a business owner, social media is essential for your success. It provides a powerful platform to connect with potential customers, build brand awareness, and increase engagement. By creating valuable and engaging content, you can showcase your business and establish yourself as an industry expert. Social media also allows you to interact with your customers, providing a platform for feedback, questions, and support.
Does your business need to be on social media?
Short answer, yes, your business does need to be on social media!
The long answer: In today’s fast-paced digital world, social media has become a vital component of any successful business strategy. With over 4.2 billion active social media users worldwide, businesses that neglect to establish a strong social media presence risk being left behind in an increasingly competitive marketplace. A robust social media presence allows businesses to engage with their target audience, build brand awareness, and increase customer loyalty.
By providing valuable and informative content, businesses can establish themselves as an industry thought leaders and differentiate themselves from their competitors. Furthermore, social media provides a cost-effective platform for businesses to reach new customers, increase website traffic, and ultimately drive sales. In this modern age, it’s not just important but crucial for businesses of all sizes and industries to embrace the power of social media. Those that do not may risk being left behind.
Not sure if your business should be active on social media? Here is the list of 110 businesses that need to be at least 2 social media networks:
- Travel agencies
- Retail stores
- Online stores
- Beauty salons
- Fitness studios
- Personal trainers
- Yoga studios
- Art galleries
- Nonprofit organizations
- Sports teams
- Event planning companies
- Wedding planners
- Real estate agencies
- Financial advisors
- Legal firms
- Dental practices
- Medical practices
- Pet stores
- Landscaping companies
- Interior designers
- Graphic design firms
- Advertising agencies
- Public relations firms
- Social media management companies
- Software development companies
- App development companies
- Consulting firms
- Education and tutoring services
- Online courses and coaching programs
- E-commerce businesses
- Food trucks
- Catering companies
- Freelance writers
- Music studios
- Recording artists
- Music festivals
- Film festivals
- Online magazines
- News websites
- Talk radio shows
- Theater Companies
- Comedy clubs
- Talent agencies
- Modeling agencies
- Clothing brands
- Shoe stores
- Jewelry stores
- Home decor stores
- Furniture Stores
- Antique shops
- Craft stores
- Stationery stores
- Toy stores
- Car dealerships
- Car rental companies
- Towing services
- Moving companies
- Storage facilities
- Cleaning services
- Pest control companies
- Plumbing services
- Electrical services
- HVAC companies
- Roofing companies
- Construction companies
- Home builders
- Property management companies
- Apartment complexes
- Homeowners associations
- Boat rental companies
- Fishing charters
- Sporting goods stores
- Golf courses
- Ski resorts
- Amusement parks
- Water parks
- Theme parks
- Language schools
- Career coaching services
- Graphic design services
- Social media marketing agencies
- Wedding photographers
- Sports equipment retailers
- Jewelry designers
- Coffee shops
- Day spas
- Health and wellness coaches
If your business is not on the list, it doesn’t mean that you don’t need to be on social media. The list is just a sample of industries that commonly use social media for marketing and engagement. Social media can be beneficial for any business, regardless of the industry.
To determine if social media is right for your business, consider your target audience and marketing goals. If your target audience uses social media, it’s likely that your business can benefit from establishing a presence on social media platforms.
Why you need Hemans Marketing Media to help decide which platform is best and how an audit could be helpful
Hemans Marketing Media can be an invaluable resource for businesses looking to establish a strong social media presence. As experts in social media marketing, Hemans Marketing Media can help businesses determine which platforms are best suited for their individual needs and goals.
An audit from Hemans Marketing Media can help you identify which social media platforms are the most effective for reaching your target audience and achieving your marketing goals. For example, if your business targets younger audiences, Hemans Marketing Media may recommend establishing a presence on platforms such as TikTok or Snapchat. On the other hand, if your business targets professionals, LinkedIn may be a better platform for your business.
In addition to platform recommendations, a social media audit can help identify any gaps in your current social media strategy, highlighting areas for improvement and optimization. Hemans Marketing Media can provide insights into what type of content performs best for your audience, the optimal posting frequency and timing, and how to improve engagement rates.
Ultimately, working with Hemans Marketing Media can provide businesses with a strategic and data-driven approach to social media marketing, helping them to maximize their impact and achieve their marketing goals.
by Angela Hemans | Mar 8, 2023 | Business Owners
Saying “thank you” on social media can be a powerful way to express your gratitude and appreciation to someone who has done something kind or thoughtful for you. Whether it’s a friend who has given you support during a difficult time, a colleague who has gone above and beyond to help you with a project, or a family member who has given you a special gift, taking the time to say “thank you” publicly on social media can be a meaningful way to show your appreciation.
In this digital age, social media platforms such as Facebook, Twitter, Instagram, Tik Tok, Snapchat, and LinkedIn provide an excellent platform to share your gratitude and reach a wider audience. With so many creative ways to express thanks, it’s easy to show your appreciation in a way that’s personalized, memorable, and impactful.
As a business owner, saying “thank you” to your customers, employees, and partners can set you apart from your competitors and create a lasting positive impression. Expressing gratitude shows that you value and appreciate the efforts and contributions of those around you, and it can help to build strong relationships based on trust and mutual respect.
When you take the time to say “thank you” in a personalized and genuine way, it can help to create a positive experience for your customers and make them feel valued and appreciated. This can lead to increased loyalty, repeat business, and positive word-of-mouth referrals. Here are 10 ways to expressing gratitude as a business owner:
- Create a short video message thanking the person and share it on your social media account.
- Share a photo of yourself holding up a sign that says “Thank you” and tag the person in your post.
- Create a meme or a GIF that expresses your gratitude and share it on your social media.
- Share a photo or video of yourself doing something related to the gift or action that you are thanking the person for.
- Make a short video or slideshow featuring pictures of the person and some of the things they’ve done for you, set to a song that expresses gratitude.
- Share a short poem or haiku that expresses your gratitude and tag the person in your post.
- Create a graphic or image that says “Thank you” with the person’s name or social media handle included and share it on your account.
- Make a short animation or cartoon expressing your gratitude and share it on your social media.
- Create a personalized playlist of songs that express your gratitude and share it with the person on social media.
- Share a photo or video of yourself doing something kind or thoughtful for someone else, inspired by the person you are thanking.
Let’s not forget your employees or contractors!
Thanking your employees and partners for their hard work and dedication can help to foster a positive work culture and build a strong team. When employees feel valued and appreciated, they are more likely to be motivated and engaged, which can lead to higher productivity, lower turnover rates, and increased job satisfaction.
Overall, expressing gratitude as a business owner is a simple yet powerful way to differentiate yourself Social Media Audits from your competitors, build strong relationships, and create a positive and memorable experience for those around you.
by Angela Hemans | Jun 14, 2022 | Marketing
Podcast Guest Intro:
Dr. Arin Reeves is a best-selling internationally-acclaimed speaker and globally sought-after expert on neurobehavior of inclusion, equity, and diversity. She is also an advisor to a robust list of Fortune 50 companies. Dr. Reeves is also the founder and managing director of Nextions, LLC, a leading research and consulting firm that specializes in enhancing the workplace. We discussed her newest book called, ”In Charge, The Energy Management Guide For Badass Women Who Are Tired Of Being Tired”.
What You Will Learn In This Episode:
- Why you should “Never Ever Quit but Stop What Isn’t Working”
- What are you trying to achieve?
- What is the purpose of what you are doing?
- What is Energy Management?
- How the pandemic affected women differently than men.
- Why we as women need to be our own advocates.
- Understanding how to advocate for yourself.
- What is Emotional Resilience?
- How cursing can help build emotional resilience.
Connect With Dr. Arin N. Reeves:
Personal Website: https://www.arinreeves.com/
Business Website: https://nextions.com/about/our-team/
Thank You For Listening!
Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.
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Connect With Angela!
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Check out my, “Twitter Marketing Unlocked”, available on Amazon at: https://amzn.to/2AUqa39