by Angela Hemans | Mar 10, 2023 | Business Owners, Marketing, social media marketing
Why Social Media Is Important for your business? As a business owner, social media is essential for your success. It provides a powerful platform to connect with potential customers, build brand awareness, and increase engagement. By creating valuable and engaging content, you can showcase your business and establish yourself as an industry expert. Social media also allows you to interact with your customers, providing a platform for feedback, questions, and support.
Does your business need to be on social media?
Short answer, yes, your business does need to be on social media!
The long answer: In today’s fast-paced digital world, social media has become a vital component of any successful business strategy. With over 4.2 billion active social media users worldwide, businesses that neglect to establish a strong social media presence risk being left behind in an increasingly competitive marketplace. A robust social media presence allows businesses to engage with their target audience, build brand awareness, and increase customer loyalty.
By providing valuable and informative content, businesses can establish themselves as an industry thought leaders and differentiate themselves from their competitors. Furthermore, social media provides a cost-effective platform for businesses to reach new customers, increase website traffic, and ultimately drive sales. In this modern age, it’s not just important but crucial for businesses of all sizes and industries to embrace the power of social media. Those that do not may risk being left behind.
Not sure if your business should be active on social media? Here is the list of 110 businesses that need to be at least 2 social media networks:
- Restaurants
- Cafes
- Bars
- Hotels
- Travel agencies
- Retail stores
- Online stores
- Beauty salons
- Hairdressers
- Gyms
- Fitness studios
- Personal trainers
- Yoga studios
- Art galleries
- Museums
- Nonprofit organizations
- Sports teams
- Event planning companies
- Wedding planners
- Florists
- Real estate agencies
- Financial advisors
- Legal firms
- Dental practices
- Medical practices
- Chiropractors
- Veterinarians
- Pet stores
- Landscaping companies
- Interior designers
- Graphic design firms
- Advertising agencies
- Public relations firms
- Social media management companies
- Software development companies
- App development companies
- Consulting firms
- Education and tutoring services
- Online courses and coaching programs
- E-commerce businesses
- Food trucks
- Catering companies
- Freelance writers
- Photographers
- Videographers
- Music studios
- Recording artists
- DJs
- Nightclubs
- Music festivals
- Film festivals
- Bookstores
- Publishers
- Online magazines
- News websites
- Podcasts
- Talk radio shows
- Theater Companies
- Comedy clubs
- Talent agencies
- Modeling agencies
- Clothing brands
- Shoe stores
- Jewelry stores
- Home decor stores
- Furniture Stores
- Antique shops
- Craft stores
- Stationery stores
- Toy stores
- Car dealerships
- Car rental companies
- Towing services
- Moving companies
- Storage facilities
- Cleaning services
- Pest control companies
- Plumbing services
- Electrical services
- HVAC companies
- Roofing companies
- Construction companies
- Architects
- Engineers
- Surveyors
- Home builders
- Property management companies
- Apartment complexes
- Homeowners associations
- Marinas
- Boat rental companies
- Fishing charters
- Sporting goods stores
- Golf courses
- Ski resorts
- Amusement parks
- Water parks
- Zoos
- Aquariums
- Theme parks
- Language schools
- Career coaching services
- Graphic design services
- Social media marketing agencies
- Wedding photographers
- Sports equipment retailers
- Jewelry designers
- Coffee shops
- Day spas
- Health and wellness coaches
If your business is not on the list, it doesn’t mean that you don’t need to be on social media. The list is just a sample of industries that commonly use social media for marketing and engagement. Social media can be beneficial for any business, regardless of the industry.
To determine if social media is right for your business, consider your target audience and marketing goals. If your target audience uses social media, it’s likely that your business can benefit from establishing a presence on social media platforms.
Why you need Hemans Marketing Media to help decide which platform is best and how an audit could be helpful
Hemans Marketing Media can be an invaluable resource for businesses looking to establish a strong social media presence. As experts in social media marketing, Hemans Marketing Media can help businesses determine which platforms are best suited for their individual needs and goals.
An audit from Hemans Marketing Media can help you identify which social media platforms are the most effective for reaching your target audience and achieving your marketing goals. For example, if your business targets younger audiences, Hemans Marketing Media may recommend establishing a presence on platforms such as TikTok or Snapchat. On the other hand, if your business targets professionals, LinkedIn may be a better platform for your business.
In addition to platform recommendations, a social media audit can help identify any gaps in your current social media strategy, highlighting areas for improvement and optimization. Hemans Marketing Media can provide insights into what type of content performs best for your audience, the optimal posting frequency and timing, and how to improve engagement rates.
Ultimately, working with Hemans Marketing Media can provide businesses with a strategic and data-driven approach to social media marketing, helping them to maximize their impact and achieve their marketing goals.
by Angela Hemans | Jun 14, 2022 | Marketing
Podcast Guest Intro:
Dr. Arin Reeves is a best-selling internationally-acclaimed speaker and globally sought-after expert on neurobehavior of inclusion, equity, and diversity. She is also an advisor to a robust list of Fortune 50 companies. Dr. Reeves is also the founder and managing director of Nextions, LLC, a leading research and consulting firm that specializes in enhancing the workplace. We discussed her newest book called, ”In Charge, The Energy Management Guide For Badass Women Who Are Tired Of Being Tired”.
What You Will Learn In This Episode:
- Why you should “Never Ever Quit but Stop What Isn’t Working”
- What are you trying to achieve?
- What is the purpose of what you are doing?
- What is Energy Management?
- How the pandemic affected women differently than men.
- Why we as women need to be our own advocates.
- Understanding how to advocate for yourself.
- What is Emotional Resilience?
- How cursing can help build emotional resilience.
Guest Resources:
Book: https://www.arinreeves.com/in-charge
Connect With Dr. Arin N. Reeves:
Personal Website: https://www.arinreeves.com/
Business Website: https://nextions.com/about/our-team/
LinkedIn: https://www.linkedin.com/in/arinreeves
Twitter: https://twitter.com/ArinNReeves
Thank You For Listening!
Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.
Also, please leave an honest review for Blueprint Your Career Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.
Connect With Angela!
Angela on Twitter
Angela on Instagram
Check out my, “Twitter Marketing Unlocked”, available on Amazon at: https://amzn.to/2AUqa39
by Angela Hemans | Jul 4, 2020 | Marketing
Career Conversations
Jon White is a certified critical care RN who before that spent 16 years designing and building computer systems in the public and private sectors. He has Bachelor of Science degrees in Business and Nursing and a Master of Science degree in computer information systems.
A Career In Nursing
Have you ever considered a career in nursing? According to the Bureau of Labor Statistics, the career outlook for jobs within the nursing industry is expected to grow approximately 12 percent from 2018 to 2028, which is much faster than the average for all occupations.
Did You Know? As of 2017, male nurses make up about 9.1% of the nurses in the United States.
What You Will Learn In This Episode:
- Jon’s previous career and why he made the transition into the field he’s passionate about nursing
- Potential advantages of being a male nurse
- Why would he recommend this profession to other men thinking about the healthcare industry
- Educational requirement and certifications
- Let’s talk about the Good, the bad, and the ugly of being a male nurse.
- Share and discuss at least one reason he loves the nursing profession
- One thing Jon wishes he knew before he entered into it
- Insight into something that makes him question how much longer he could be a nurse
- Helpful advice for men or women thinking about becoming a nurse in general
Guest Resources Mentioned:
To find out more about becoming a nurse visit: Nursing World Organization
Connect With Jon White:
On Twitter: @TechNurseJon feel free to reach out to him and ask him any questions you might have on his career in nursing.
Thank You For Listening!
Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.
Also, please leave an honest review for Blueprint Your Career Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.
Connect With Angela!
Angela on Twitter
Angela on Instagram
My new book, “Twitter Marketing Unlocked” is now available on Amazon at https://amzn.to/2AUqa39
by Angela Hemans | Jul 4, 2020 | career conversation, Marketing, Podcast
Career Conversations
Terry Iverson is the owner of Iverson & Company, starting his 40th year with an 89-year-old third-generation Des Plaines machine tool distributorship & re-builder.
Manufacturers seeking new employees with good-paying careers is what he wants readers to understand in his new book: Finding America’s Greatest Champion: Building Prosperity through Manufacturing, Mentoring, and the Awesome Responsibility of Parenting.
Manufacturing as well as other skill trades should never be thought of as second-rate careers. He believes our culture in this country somehow decided that going to college is the only ticket to success for our youth.
Terry Iverson realizes most of the public has an under-informed and misguided perception of manufacturing’s role in the American economy and the vast good-paying career opportunities it has to offer our young people entering into the workforce.
What You Will Learn In This Episode:
- In unprecedented times, so many recent graduates are looking for a reliable career path in a thriving community. Why would he still recommend the manufacturing industry?
- Is the manufacturing field a good industry to get into if one is not good in math and science.
- Discussion on why there are so few minorities and women in this particular industry and what can be done about it.
- What the next 1-10 years could look like for the manufacturing industry.
- The Good, The Bad, and The Ugly:
-
- What is the best part of the manufacturing industry that many people never consider?
- What is one aspect of the community, that should be considered before making the jump?
- What is the one thing that tends to be the deal breaker and could potentially make someone leave the industry if they didn’t know about it??
Guest Resources:
International Manufacturing Technology Show September 14 – 19, 2020 • McCormick Place • Chicago (Currently Canceled but visit for upcoming information)
Connect With Terry Iverson:
Thank You For Listening!
Thanks for tuning into The Blueprint Your Career Podcast. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see on the side of the post.
Also, please leave an honest review for Blueprint Your Career Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.
Connect With Angela!
Angela on Twitter
Angela on Instagram
My new book, “Twitter Marketing Unlocked” is available on Amazon at https://amzn.to/2AUqa39
by Angela Hemans | Oct 24, 2016 | Livestreaming, Marketing

Let’s face it, Livestreaming is not going away, it’s here to stay! I was hoping it would be a phase but it’s not. Live stream video will only continue to be apart of our daily lives, especially if you’re in business!
According to a report by Cisco, 80% of all internet traffic will be coming from video. If you’re like me, getting your video marketing strategy together so that you can increase your video content is a high priority for me.
And livestreaming is the best way to start creating video content meanwhile growing your business and connecting with your audience.
Now that my video marketing strategy has been created, my next step was to learn how to use Facebook live and OBS (Open Broadcasting System) so that I am able to do screens sharing streams with my Facebook group. As I was going through this process, there are a few things that I’ve noticed and I wanted to share it with you, if you’re new to livestreaming so that you can be aware of them as well.
1. It Will Take Some Practice To Get Use To The Set Up With Facebook Live and OBS.
Initially, I thought I would be up and running within minutes. That was not the case, the initial setup was easy and I had no trouble uploading the software, but what I had envision to be able to do on Facebook is actually a process, I wasn’t prepared for.
The livestreaming experts make everything look so easy!
2. Prepare For A Video Stream Delay
Excuse my ignorance, but I believe the stream delayed while streaming would be shorter when using a program like OBS, but that wasn’t the case. On Facebook live I found there to be a roughly 20-25 second on screen delay that can make being on camera when you’re new slightly awkward if you’re not expecting. Later on I also found out that settings, internet speed, and laptop can all be factors that cause your video delay. How long your delay might be is really person dependent.
Why is this important to know?
If you’re presenting to your group and ask a question it may be up to 30 seconds before you may see a response from your audience. When you decid to livestream with Facebook getting comfortable with small silent pauses will be part of the learning process.
At least, that’s what I’ve discovered.

3. Don’t Be Afraid To Ask For Help
Depending on the type of bells and whistle you want to add to your livestream, will determine if you need help with your livestreaming events.
It’s okay to ask for help when your livestreaming. You may need help seeing comments or questions. Having someone who can be your helper in your community is a great stress reliever, especially when you have other things on your mind, like being interactive with your community. Livestreaming in general is a process that has a learning curve like everything else, it doesn’t have to be complicated.
And you don’t have to go through the process alone! Find someone in your community to help, a mentor, or even a tech savvy friend.
If you’re not sure who to ask, if my schedule if open, I’m offering to be your community helper, all you have to do is ask.
Are you using OBS to livestream on Facebook? How have your experience been using them together, share any tips that you might have to make the process easier in the comments.
by Angela Hemans | Aug 11, 2016 | Marketing, Twitter Marketing

Have you reached your 5,000 Twitter following limit? And now you’re unable to follow any more of your target community?
To continue growing your followers, you’ll want to consider removing your inactive, fake, and unfollowers so that you can continue connecting successfully. (If you’re not sure how, read How To Remove Inactive And Unfollowers From Your Twitter Account blog post, I wrote earlier)
Why is this even necessary?
Twitter has a stupid rule that once you reach 5,000 Twitter community members, you can not add more than about 10% of your current following. (Remember all numbers are relative, and slightly differently per account)
According to Twitter’s https://support.twitter.com/articles/68916 policy, It’s done to limit the strain of the platform and limite the abuse.
The sad truth is, we really don’t authentically connect with that many people on Twitter and we don’t NEED more than 5000. But having the option to connect with more is an option that is needed based on your determined marketing goal.
What are some reason to have more than 5000 Twitter following?
- The number of people you’re connected with on Twitter can be a valuable asset to your business and personal brand.
- For market research
- Bring in new customers
- Hey, who doesn’t want a bigger Twitter community!
But whatever your reason is for wanting more followers, having the option to do so, is what we all want on any network.

So how do you get around this small but aggravating issue?
Let me start by saying, Congratulations on reaching your 5000 Twitter following limit!
I’m happy you hung in there on Twitter to achieve that goal. But what can you do about the hold on your account.
- You can wait till you have more people following. If you’re impatient like me, this is probably not the option you’re hoping for. But if you are not in any rush. Keep tweeting, keep engaging and being helpful to others, and you will find that people will add you to their community.
- Manually unfollow accounts. You can go to twitter.com/yourprofile and start removing people you haven’t connected with, those that haven’t bother to follow you back, and followers who have given up on Twitter. It’s another time consuming option but faster than the first and will free up your account so you can continue growing your Twitter community.
- Use a tool to unfollow accounts. There are quite few tools that you can use that have free and paid version to help with making the process quicker and less time consuming. One tool, I recommend is ManageFlitter. It has a freemium, which allows you to remove 100 people every 24 hours and there is a paid option that allows you to remove the upper limits allowed by Twitter. If you don’t have time, then consider using any number of tools that are out there.
Growing your Twitter account shouldn’t be a hassle! Take control of your account so that you can connect with anyone AND everyone that you want to.
If you absolutely, don’t want to deal with having to do this yourself, then have someone do it for you! Let us save you time and effort to clean up your Twitter account, connect with us and tell us how we can help you. Get all the details here. https://www.angelahemans.com/twitter-services/twitter-clean-up/