by Angela Hemans | Mar 16, 2023 | MMA, Twitter Marketing
Congratulations on your leap into the MMA Industry! You’ve decided to make a bold and courageous leap into the exhilarating world of Mixed Martial Arts (MMA)! As you embark on this thrilling journey, you are stepping into an arena that showcases the pinnacle of human physicality, mental fortitude, and unparalleled dedication.
As you forge ahead, remember to embody the spirit of a warrior, constantly honing your skills, and always striving to make a lasting impact in this rapidly evolving landscape.
More importantly, dear MMA Newbie, don’t forget about your future fans on Twitter (including myself) who are looking to connect with you and follow your journey.
What is Twitter?
Ah, Twitter, the digital playground where brevity is king and subtlety is a lost art. In 280 characters or less, an MMA professional can tweet for likes, retweets, and fleeting internet fame, not to mention grow your professional brand.
Here, one can witness humanity’s full spectrum, from viral cat videos to mind-numbing political rants. A procrastinator’s or MMA fan paradise, Twitter offers an endless stream of distractions and people to network with, all wrapped up in a perfectly addictive package.
Instagram is not the only platform for this, and many of us jump ship on Facebook, aka. Meta, a long time ago.
Why Join Twitter?
MMA professionals should promote themselves on Twitter for several reasons.
- Connect with fans, media, and fellow fighters: Twitter allows MMA professionals to engage with their audience and network in real-time, helping them build their personal brand and foster relationships within the industry.
- Share news, updates, and behind-the-scenes content: Twitter’s short-form content format enables quick and efficient sharing of news, updates, and insights into their training and daily life.
- Increase visibility and sponsorship opportunities: A strong Twitter presence can lead to greater visibility and potential sponsorship deals, which contribute to an athlete’s financial success.
- Participate in relevant conversations: By being active on Twitter, MMA professionals can stay informed about the latest trends and discussions in the sport while showcasing their personality beyond the cage.
What Makes Twitter better than Instagram for brand building your MMA Career?
While both Twitter and Instagram have their advantages for brand building, there are several reasons why Twitter can be considered better in certain aspects:
- Real-time engagement: Twitter’s fast-paced nature makes it ideal for real-time conversations, allowing brands to interact with their audience quickly and efficiently. This fosters a more personal connection and boosts brand loyalty. As quickly as a K.O., a tweet can be sent.
- Information dissemination: Twitter’s text-focused format is perfect for sharing news, updates, and announcements. Let’s face it, I would like to know where your next fight is so a fan can cheer you on. It also enables brands to easily provide valuable information to their followers, keeping them informed and engaged.
- Hashtags and trends: Twitter’s hashtag system allows for better content discovery and participation in trending topics. Who doesn’t want to be a trending topic? Brands can leverage this feature to reach a wider audience and join relevant conversations, increasing their visibility.
- Cha-Ching, Influencer partnerships: Twitter offers an excellent platform for collaboration with influencers and industry experts. By leveraging these partnerships, brands can expand their reach, establish credibility, and generate buzz around your skills and potential fights.
However, it is essential to note that the choice between Twitter and Instagram for brand building ultimately depends on the brand’s target audience, objectives, and content strategy; however, I do recommend both!
MMA professionals should undoubtedly embrace Twitter as a powerful tool for personal branding and fan engagement. This dynamic platform offers unparalleled opportunities to connect with fans, share insights into your training, and stay informed about the latest happenings in the sport. By actively participating in conversations and leveraging hashtags, you can broaden your reach, increase visibility, and potentially secure lucrative sponsorship deals. Furthermore, Twitter allows for seamless collaboration with influencers and industry experts, helping to solidify your credibility and boost your career.
Yes, I’ll be the one to mention that incorporating Twitter into your brand strategy is essential for any MMA professional looking to make a lasting impact in this competitive industry. Don’t miss out on the myriad benefits that Twitter has to offer! Take action today by scheduling a brand strategy session to refine your approach and maximize your online presence. Thank you for reading!
Sincerely,
Angela
by Angela Hemans | Sep 8, 2018 | Livestreaming, Twitter Features, Twitter Marketing
Do you avoid live streaming like it’s the plague because like me every day is a bad hair, face, or clothes day? Twitter has finally heard us and added an audio-only live streaming feature to their Periscope app.
Sorry Android users, currently the feature is being rolled out on IOS devices. This feature allows followers and attendees to listen to your live-stream without seeing you.
Here’s how to access the audio-only feature using the Twitter app and from Periscope app:
Go to the compose a tweet button as you would typically do on your Twitter app. Then click the “Live” Tweet button as if you were about to do a live-stream.
Then go to the “Live” button, and you will see the microphone which is sitting front and center.
Then, hit the “Go Live” with just audio, people who join will see your image along with the audio waveforms of you talking.
You have to wonder with podcasting becoming so popular, why hasn’t Twitter added this feature a long time ago. But it’s better late than never!
If you’ve stayed away from the platform because of the trolls and their comments, now would be an excellent time to come back and grow your community and your brand with this audio-only feature.
Not quite sure what to say for your first audio-only live-stream? It doesn’t matter what industry you’re in; you can talk about almost anything. Here are some suggestions for topics to discuss with your audience:
- Trending news
- Daily motivational tips
- Business and Career hacks
- Comedy Skit
- Sing and Share
Let me know what you think of the new feature, and do you think it’s enough to further jump-start the engagement on the platform.
by Angela Hemans | Aug 11, 2016 | Marketing, Twitter Marketing
Have you reached your 5,000 Twitter following limit? And now you’re unable to follow any more of your target community?
To continue growing your followers, you’ll want to consider removing your inactive, fake, and unfollowers so that you can continue connecting successfully. (If you’re not sure how, read How To Remove Inactive And Unfollowers From Your Twitter Account blog post, I wrote earlier)
Why is this even necessary?
Twitter has a stupid rule that once you reach 5,000 Twitter community members, you can not add more than about 10% of your current following. (Remember all numbers are relative, and slightly differently per account)
According to Twitter’s https://support.twitter.com/articles/68916 policy, It’s done to limit the strain of the platform and limite the abuse.
The sad truth is, we really don’t authentically connect with that many people on Twitter and we don’t NEED more than 5000. But having the option to connect with more is an option that is needed based on your determined marketing goal.
What are some reason to have more than 5000 Twitter following?
- The number of people you’re connected with on Twitter can be a valuable asset to your business and personal brand.
- For market research
- Bring in new customers
- Hey, who doesn’t want a bigger Twitter community!
But whatever your reason is for wanting more followers, having the option to do so, is what we all want on any network.
So how do you get around this small but aggravating issue?
Let me start by saying, Congratulations on reaching your 5000 Twitter following limit!
I’m happy you hung in there on Twitter to achieve that goal. But what can you do about the hold on your account.
- You can wait till you have more people following. If you’re impatient like me, this is probably not the option you’re hoping for. But if you are not in any rush. Keep tweeting, keep engaging and being helpful to others, and you will find that people will add you to their community.
- Manually unfollow accounts. You can go to twitter.com/yourprofile and start removing people you haven’t connected with, those that haven’t bother to follow you back, and followers who have given up on Twitter. It’s another time consuming option but faster than the first and will free up your account so you can continue growing your Twitter community.
- Use a tool to unfollow accounts. There are quite few tools that you can use that have free and paid version to help with making the process quicker and less time consuming. One tool, I recommend is ManageFlitter. It has a freemium, which allows you to remove 100 people every 24 hours and there is a paid option that allows you to remove the upper limits allowed by Twitter. If you don’t have time, then consider using any number of tools that are out there.
Growing your Twitter account shouldn’t be a hassle! Take control of your account so that you can connect with anyone AND everyone that you want to.
If you absolutely, don’t want to deal with having to do this yourself, then have someone do it for you! Let us save you time and effort to clean up your Twitter account, connect with us and tell us how we can help you. Get all the details here. https://www.angelahemans.com/twitter-services/twitter-clean-up/
by Angela Hemans | Jun 6, 2016 | Twitter Marketing
Starting a new Twitter account or taking over and rebranding an old one?
Maybe you’ve noticed that you’re unable to add new Twitter followers and your account has too many unwanted fake or inactive followers?
Do you want to remove those less than desirable people from growing Twitter community, so you can start connecting with those you really want to be connected to?
Keep reading, I’m going to share with 4 tools to remove those inactive and unfollowers from your Twitter account, so you can start enjoying your Twitter experience!
Now, I have to share that Twitter terms of services doesn’t allow for bulk removal of Twitter followers because basically this option has been abused too many times.
To a certain extent, unless you have someone doing it for you, there is some manual work involved with all Twitter tools when cleaning up your Twitter account yourself.
- Twitter.com
The safest way to clean up your account is by going straight to the source itself. When you go to your list of followers, on everyone’s profile it will tell you whether they are following you or not.
You can choose base on relevancy if you want to continue to be connected or unfollow them. Simply click unfollow everyone that is not relevant to the community you want to grow.
Although this process is simple to do, it’s also one of the most time-consuming methods on this list.
- CrowdFire
Similar to other Twitter tools Crowdfire has a freemium price point that allows you to remove 50 followers from your account daily. It’s easy to log in using your account and automatically shows you who is following you and who isn’t.
It provides several options, that you can choose to pick from:
- Whitelist people who are not following you. Whitelisting if for adding people or brands that will probably never follow you back, but you are still interested in reading and receiving tweets from them.
- Reply to them on a Twitter message
- Add them to a Twitter list that you’ve created.
- And a big red circle that allows you to unfollow.
- Untweeps.com
Is another free to tool that puts all of your unfollowers in a list that you can check off to be removed. My only issue with the website, is that it’s a bit hard to look at for a long period of time, it’s not the most visually appealing site.
But as a free tool, I really can’t complain, it does what it says it can do!
What options do you have with Untweeps?
You can choose the number of days between your unfollowers last tweet days. This is helpful because the person may not have followed you back because they haven’t tweeted in a few days.
That’s a decision you have to make. If you’re not the most active on Twitter, then you may want a bigger time frame to consider when removing a follower. So if they are not active between 45-60 days then you may want to unfollow.
If you’re like me, I remove followers who are not active in about 30 days, but that’s my preference. It doesn’t have to be yours.
On Untweeps, you also have the option to Whitelist Your Unfollowers. There is a Pro version that you can pay for, if you have more than 7500 Twitter followers. And if you want to use the platform more than 3 times per month you will have to pay to upgrade.
For a small account, this program can be useful for maintaining your account.
- Manageflitter.com
Currently, this is my tool of choice! Manageflitter has a freemium business model. The website is easy on the eye and also simple to use.
It does everything all the other tools, I’ve shared in this post.
- Whitelist Twitter followers
- Responds to people’s tweets
- Remove the inactives
- Remove the unfollowers
- Or consider removing people who are not consistent on Twitter.
- Plus you can add people to different targeting options.
You get to remove 100 people every 24 hours with the free version and within Twitter limits on the paid.
Ultimately, what network you use to clean up your account is solely based on your preferences, needs, and finances. All of them are free to use, so you can test them out, it won’t take you long to figure out which one you will prefer using.
