The Dos And Don’t Of Using Twitter’s New 280 Characters Limit

The Dos And Don’t Of Using Twitter’s New 280 Characters Limit



It’s official! Twitter has moved from 140 characters and doubled it to a 280 tweet character limit for most countries around the world. It was a move Twitter was considering for a while, and finally, they jumped the broom and made it available to everyone.

The increased character limit is actually good news for business owners using Twitter. The potential to capture your audience with Twitter content has become a little easier.  If you have stayed away from the social network because of the 140 limit, you can come back today. You have more leeway to communicate with your community.

Twitter has many moving parts that can make the platform awkward to maneuver around. There many businesses that still choose not to incorporate it into their social media mix. Let’s face it; this network is still relevant for building brand awareness, creating initial conversations, connecting with influencers, and creating a long-lasting business relationship.

Are you ready to give Twitter another try? Here are a few best practices to help you efficiently use the new character limit.


Do: Choose to be creative with your tweets.


There are so many creative ways to make your tweets stand out in the sea tweeters.  With 280 characters you can now get your point across better and still be able to add images, gifs, and bitmojis.



Don’t: Be annoying




Don’t be that person! If you’re wondering about the different ways you can annoy somebody, I’m happy to share.

  • All 280 characters worth of emojis
  • Repeating the same sentence in a tweet as many times as you can
  • Using 280 characters when it’s plain to see that you can sum it up and 100

Now you can’t please everyone all the time and feel free to do what you think is best for your Twitter account. There is a Saying that  “too much of one thing is good for nothing,” Which means that you will probably annoy some people with any tweet that is repeated too many times.


Do: Have a choice of using all 280 characters


I must admit I wasn’t in favor of Twitter increasing their limit. I love the brevity of platform, which is one reason why I am personally attracted to the platform. But now that we have 280 characters to use, I thoroughly enjoy it. I believe it is helpful during Twitter chats, ongoing conversation, and back and forth banter. Every tweet doesn’t need to be 280 characters to get your point across. Just because we have space doesn’t mean it should be used it.
Ask for Liz which is a good friend of mine and does a great job with pairing text and imagery in less than 280 characters. She gets her point across.


Don’t: Create spam messages




What is spam? I would consider it, unwanted sales pitches, salesy contents directly sent or tagging someone. You can still tag people on Twitter but to tag people continuously and unwantedly can be considered spam. You have more characters to use for good, take a moment to at least introduce yourself, before outright trying selling. Too many spam messages will get you blocked by people on Twitter and eventually banned by the Twitter platform.


Do: Tweet often


There are millions of tweets being shared every hour, how do you get through all the noise?  One way to do it is to tweet more often. Tweeting only one to two times a day will not cut it if you’re trying to build an audience grow your brand become an influencer and generate leads. If you don’t tweet, you will be forgotten, And that’s a fact. There is no magic number of times to tweet. It is merely a test and trial journey. Are you currently tweeting 2 times a day? Then step it up to 5, if you’re tweeting 5 times a day try tweeting  8 to 10 times today and so on.


Don’t: Make all of your tweet about your services and products


People need to know what products and services you offer, and it’s okay to share it. But there are other ways to let people know you have something to offer without always saying it. One way you can do that is by sharing your excitement over something that has happened, or your frustration with your business without giving all the details. Here’s an excellent example from Jennifer Michelle. The tweet builds excitement surrounding her business and makes you want to know more. By sharing similar tweets, people will revisit your twitter account to understand more about you and take an interest in your business.