How To Get Clear On Your Target Audience In 3 Simple Steps

How To Get Clear On Your Target Audience In 3 Simple Steps

How To Get Clear On Your Target Audience In 3 Simple Steps


What is the legacy you want to share with the world? What is that first and lasting impression that you wish to leave behind when someone meets you and in comes in contact with your business.

Everyone has greatness in them and can make a positive impact on someone directly.
But in order for you to do this you have to know Who you are, What is your Genius and Who you’re trying to share this with.

Let’s get clear on your target audience!


  1. What is your brand?


Your personal and business brand is made up of a variety of things. I’d like to describe a brand as the Business Of You.

Who are you  and how do you want people to view you in 5, 10, or 15 years from now? If your family Google’s you, would they recognize your online business presence you’ve create. Would they be ashamed or delighted with the search results that’s been found?

How are you currently being seen by people in your community? Google yourself to see what shows up. Are you impressed by what pops up?

Your brand has many levels. You’re not just your business. Sometimes it’s  hard to clearly communicate who we are to others because we are so close to ourselves.

It is  hard to view ourselves from another person’s perspective.

In order to take constructive and holistic view of  ourselves, ask yourself these question, and write them down, but more importantly be honest. Ask yourself:

  • Who am I, Really  and  what do I want to be known for? Am I being my authentic self at all times?
  • How would my closest and business friends describe me?
  • What makes me unique, other than my eye color?


  1. What is your genius?


What is that one, two or three skills that you have that puts you above the rest of everyone in your niche?

Don’t say, you don’t have anything!

We all have acquired skills to share, that can beneficial to someone else and make a change in their life.

When you’re trying to figure this out, think about all of your experiences. It could be from the years of experience from your previous career.

You should include life experiences, remember this takes time to do, don’t feel rushed. Write it all down but this needs to be done eventually.


Here are a few things to think about:

  • What skills are you really good at?
  • What do you actually love to do?
  • What service could you provide to a community for free all day every day?
  • What do you closest friends and business association say you help them with the most?


Pay attention to what your gut is telling you when you think about that genius you have inside of you.

Remember, ultimately you know you best!

Getting Clear On Your Target Audience


  1. Getting Clear On Your Target Audience and How You Can Best Serve Them?


It doesn’t matter how great your service or product is. Everyone is not your target audience and if that’s the care you need to consider niching down some more.

Who is your target audience?

Are you really clear about the people you were meant to serve. You have to be clear with who your potential clients are, so that you can have an even clearer marketing message to be able to  communicate to them.

As your business evolves, your brand and the people you are choosing to serve will change too.

And that’s OK!  But for right now let’s figure out who those people are.

Here are a few questions to consider when you’re trying to get clear on your target audience:


  • Who do you enjoy working with the most?
  • When you’re considering the age group of the people, who give you the most energy to keep going?
  • If this was a volunteer position, who would you want to volunteer with?
  • If you’ve already worked with certain people who have drained your energy  the most physically and emotionally? And do you want to continue working with them?


Let’s face it if you don’t enjoy sharing your genius with a certain type of  person, you’ll find yourself in a miserable position.

If every time you are emotionally drained in a negative way working with a particular audience and then don’t do it!

Take some time to go over your unique value proposition or in other words you’re genius.

Once you’ve  found out, who they  are, what you do and who you do it for, you’ll be amazed at what opportunities will come your way.

When you’re able to get clear, you’ll  find that it will be easier to communicate to them!

Do you have a branding question, advice, or story to tell? I’d love to hear it in the comments below.

Are you a  woman entrepreneur or small business owner, who is interested in joining a community of like-minded business owners. I invite you to join my Facebook group called Women United In Business Mastermind. A diverse group of women who are looking to network and gain insights on what working in their business in a non- judgemental environment.



Are you excited about the New  Year as I am?


Well you should be, the new year brings a new chance to make big things happen in your business.


To make big things happen with your brand, hopefully you’ve created your personal brand action plan.

Personal Brand Action Plan

What is a personal brand action plan?


It’s a step-by-step plan that helps you to develop what your personal brand  is and your promise to your current and potential clients.


Even if  you already have a brand foundation, it’s always a great idea to reevaluate and make changes to your brand strategy if necessary.


In this plan, you will develop various aspects of your brand such as what are  your goals, your message to be communicated,and the channels you  plan to communicate on to reach your potential audience.


When you’re creating this action plan you’ll want to think through and include all aspects of your personal brand.


Why do you need to create your brand strategy?


Working through your plan will help you discover more about yourself your unique skills and your experiences.


Wouldn’t it be wonderful if you could:



  • Tap into your core purpose in value
  • Pursue in market your passions
  • build your brand and  grow an engaging community



Meanwhile increasing your visibility and sales. To make this happen you need to position  yourself as an expert in your niche.


I know from first hand experience from  digging deeper into what makes you different and how you can make an impact can help your success as a business owner.


How to create a personal brand action plan?


Your action plan can be as simple or as extensive as you need it to be.


Because I want you to start taking action right now, I will provide you with 5 simple questions to get you started on your brand journey.


  • Who are you?


It’s a simple question that carries a lot of weight. Personal branding is not just about how you want others to view you or about how others perceive you, but  the promise you will make to them, if they choose to work with you!


To get to the heart  of the question  of “Who am I?” ask  yourself this:  


  • What are your values passion, strength, and weaknesses?
  • What kind of experiences do you want  your potential customers to have when they work with you?
  • What do you want to be known for within your community?


  1.  Your personal brand vision


How do you want your community to perceive you 1, 5, 15 years from now?

Take a moment to think about it and write it down.

Where do you want to be how do you plan to achieve the results you want in life with your personal brand?


  1. Defining your target audience


Building your brand is not possible, if no one cares, remember it’s not just about you.


Your brand consists of you and your community so who are the people that will be interested in what you have to offer.


Taking the time  to truly understand and learn who your target audience is will help you to determine your brand message, how you will communicate that message, and where you will communicate that message.


  1. Your brand message


Your message is a melting pot goodness that your audience will love.

Your core message should consist of the benefits and the results your ideal clients will be thrilled to get from you.



Now is not the time to just talk about you.

You have less than 15 seconds to grab your ideal client’s  attention . This is also a great chance to highlight what differentiates you from other people in the same niche as you.

If you’re not sure what benefits you offer then think of it this way what will your potential clients enjoy .


For example if you’re interested in  a new car ,Having air condition is a feature, but the benefit is having super fast cool air in 100 degree weather the moment you turn the car on. now that’s a great benefit!


So now that you know your message should consist of benefits list 5 – 10 benefits  and/or results Your clients will enjoy when they work with you .


  1. The platform


You’ve already defined your audience, you know what to say. Now where do you go to  connect and amplify  your message?


This is where you will pick your platform, you’ll choose whether to blog, vlog,  do a podcast or webinar?

What social media platforms will you use as well as offline mediums?

Offline can be Facebook, Instagram, Twitter, or snapchat. You can create YouTube videos, do periscope live stream, or record webinars.


It all depends on the platform that your audience prefers the most. It may consist of two or three main platforms or maybe just one major platform.


By sharing this with you, my purpose to get you thinking about the future of your business, not to scare you off!


This process doesn’t  just  happen overnight,  so try not to get too overwhelmed and do it all in one shot.

Take your time and do what you can, but more importantly take action to get it done.

My question to you is Do you already have your personal brand action plan and if so feel free to share,  what’s working for you in the comments below.

Are you ready to launch your product, service, or book in a cost effective and creative way that attracts and connects with your audience in  under 30 days?