by Angela Hemans | Mar 10, 2023 | Business Owners, Marketing, social media marketing
Why Social Media Is Important for your business? As a business owner, social media is essential for your success. It provides a powerful platform to connect with potential customers, build brand awareness, and increase engagement. By creating valuable and engaging content, you can showcase your business and establish yourself as an industry expert. Social media also allows you to interact with your customers, providing a platform for feedback, questions, and support.
Does your business need to be on social media?
Short answer, yes, your business does need to be on social media!
The long answer: In today’s fast-paced digital world, social media has become a vital component of any successful business strategy. With over 4.2 billion active social media users worldwide, businesses that neglect to establish a strong social media presence risk being left behind in an increasingly competitive marketplace. A robust social media presence allows businesses to engage with their target audience, build brand awareness, and increase customer loyalty.
By providing valuable and informative content, businesses can establish themselves as an industry thought leaders and differentiate themselves from their competitors. Furthermore, social media provides a cost-effective platform for businesses to reach new customers, increase website traffic, and ultimately drive sales. In this modern age, it’s not just important but crucial for businesses of all sizes and industries to embrace the power of social media. Those that do not may risk being left behind.
Not sure if your business should be active on social media? Here is the list of 110 businesses that need to be at least 2 social media networks:
- Travel agencies
- Retail stores
- Online stores
- Beauty salons
- Fitness studios
- Personal trainers
- Yoga studios
- Art galleries
- Nonprofit organizations
- Sports teams
- Event planning companies
- Wedding planners
- Real estate agencies
- Financial advisors
- Legal firms
- Dental practices
- Medical practices
- Pet stores
- Landscaping companies
- Interior designers
- Graphic design firms
- Advertising agencies
- Public relations firms
- Social media management companies
- Software development companies
- App development companies
- Consulting firms
- Education and tutoring services
- Online courses and coaching programs
- E-commerce businesses
- Food trucks
- Catering companies
- Freelance writers
- Music studios
- Recording artists
- Music festivals
- Film festivals
- Online magazines
- News websites
- Talk radio shows
- Theater Companies
- Comedy clubs
- Talent agencies
- Modeling agencies
- Clothing brands
- Shoe stores
- Jewelry stores
- Home decor stores
- Furniture Stores
- Antique shops
- Craft stores
- Stationery stores
- Toy stores
- Car dealerships
- Car rental companies
- Towing services
- Moving companies
- Storage facilities
- Cleaning services
- Pest control companies
- Plumbing services
- Electrical services
- HVAC companies
- Roofing companies
- Construction companies
- Home builders
- Property management companies
- Apartment complexes
- Homeowners associations
- Boat rental companies
- Fishing charters
- Sporting goods stores
- Golf courses
- Ski resorts
- Amusement parks
- Water parks
- Theme parks
- Language schools
- Career coaching services
- Graphic design services
- Social media marketing agencies
- Wedding photographers
- Sports equipment retailers
- Jewelry designers
- Coffee shops
- Day spas
- Health and wellness coaches
If your business is not on the list, it doesn’t mean that you don’t need to be on social media. The list is just a sample of industries that commonly use social media for marketing and engagement. Social media can be beneficial for any business, regardless of the industry.
To determine if social media is right for your business, consider your target audience and marketing goals. If your target audience uses social media, it’s likely that your business can benefit from establishing a presence on social media platforms.
Why you need Hemans Marketing Media to help decide which platform is best and how an audit could be helpful
Hemans Marketing Media can be an invaluable resource for businesses looking to establish a strong social media presence. As experts in social media marketing, Hemans Marketing Media can help businesses determine which platforms are best suited for their individual needs and goals.
An audit from Hemans Marketing Media can help you identify which social media platforms are the most effective for reaching your target audience and achieving your marketing goals. For example, if your business targets younger audiences, Hemans Marketing Media may recommend establishing a presence on platforms such as TikTok or Snapchat. On the other hand, if your business targets professionals, LinkedIn may be a better platform for your business.
In addition to platform recommendations, a social media audit can help identify any gaps in your current social media strategy, highlighting areas for improvement and optimization. Hemans Marketing Media can provide insights into what type of content performs best for your audience, the optimal posting frequency and timing, and how to improve engagement rates.
Ultimately, working with Hemans Marketing Media can provide businesses with a strategic and data-driven approach to social media marketing, helping them to maximize their impact and achieve their marketing goals.
by Angela Hemans | Jul 9, 2018 | Healthcare Marketing, social media marketing, Thought Leadership
Never wait till you need a business network to start trying to grow and nurture your community all at one time. Building a social media community takes time and effort and almost always never happens overnight.
It doesn’t matter what social network you’re choosing to be on, having followers doesn’t mean you have a community. Jennifer Michelle was gracious enough to have me on her podcast Healthcare Lead Generation podcast, and we had an interesting melting post conversation on social media in the healthcare industry.
In this 3- Part podcast interview we covered:
- How to build your social media community: Learn how to use social media to create a community for your healthcare company. You’ll discover ways to measure your ROI and why your social media needs to integrate with the rest of your marketing.
- How to excel at “Thought Leadership” more specifically on Twitter: Discover why Twitter is so useful for building thought leadership in the healthcare sector. Find out where to connect with journalists online and why the most important thing is to be approachable.
- Top 3 Mistakes Healthcare business make using social media: Find out why a short-term social media strategy will always fail. Learn how even a one-person marketing team can build a strong network.
If you have a business whether it’s in the healthcare industry or not there are quite a few tips you can take away to help market your business online. Listen to the episode by clicking here.
The episode I’m sharing with you today is from Healthcare Lead Generation with Jennifer Michelle, a podcast that mixes lead generation tips with interviews of healthcare IT disruptors, innovative healthcare providers and health sector company leaders. Follow the podcast and #HCLeadGen to learn about growth strategies and navigating change in the healthcare sector.
by Angela Hemans | Mar 28, 2016 | Personal Brand Strategy, social media marketing
Do you plan on creating a social media strategy?
I hope so.
Don’t make the same mistake I made when I first started out using social media.
I would spend countless hours trying to find random content to share. Then I would spend several hours posting those pieces of content that I had found. There was no real purpose to what I was doing.
And if that wasn’t bad enough, I would then sit down and spent hours trying to figure out what I was supposed to do now that I’m on these social platforms. I wasted so much time not knowing where to start, what my purpose was, nor where I was going.
If I have to do it all again I would have started by creating a simple social media strategy to help guide me in the direction that I needed to go.
Here are three key things to consider before you get started creating your strategy.
1. Define and assess your key goals
How do you know what direction to take, if you don’t know where you are going?
Before you start posting content to your social media networks, take a few minutes to look over your marketing strategy and define your overall goals for being online.
Is your objective to increase traffic to your website or maybe your blog. Maybe your goal is to increase sign-ups for an upcoming event that you have.
It is important to create smart goals. My SMART stands for:
– Time Based
Once you have the determined your goals and also have begun to implement them after a period of time, you will want to assess how you’re doing. During this time, if what you have created is working, then great, BUT if not, you will have to reassess what your goals are and what you need to do to achieve them through the use of social media marketing.
2. Perform a social media branding audit to develop your content strategy
Having an audit done is one of the best ways to get an idea of what kind of social media content your audience will deem valuable.
What you need is not determined by what you want to offer your audience. Instead you need to take time to identify the needs of your potential,current, and previous clients.
Ask yourself what problems can you help them solve, what kind of content format they prefer.
For example your audience may prefer text content, Images, video, and or e-book format for their content consumption
If you’re new to business and wondering how you will do your own audit you can try something simple as identifying someone in your niche with a similar audience and analyzing what kind of content they are sharing.
If the content shared with their community is engaging AND you share a similar audience, then it’s safe to say your audience will engage with it as well. There’s no need to reinvent the wheel.
3. Do the three C’s of social media
Create valuable content.
Valuable content depends upon your audience and the people that you were trying to reach.
What is valuable to one community may not be the same for your, so take time to consider what is valuable and provide that.
Community, you need to build relationships. The success of your business is partially dependent upon the relationships you build, nurture, and grow.
Don’t miss out on the opportunity to connect and authentically engage with others in your niche and with your potential clients
The last is consistency. Don’t create your own ghost town within your social networks.
Be clear about the purpose and the value you want to provide and do that in small steps as often as possible.
Consistently engaged and consistently share other people’s content, Follow the 80/20 rule that’s always helpful.
To sum it up!
Social media marketing is really about networking online to find and grow meaningful relationships that can be mutually beneficial for everyone involved.
Creating your social media strategy doesn’t have to be complicated.
It just takes a little planning.
In the comment below and tell me what is one thing you wish you knew before you started before getting on social media!