How To Get Clear On Your Target Audience In 3 Simple Steps

How To Get Clear On Your Target Audience In 3 Simple Steps

How To Get Clear On Your Target Audience In 3 Simple Steps

 

What is the legacy you want to share with the world? What is that first and lasting impression that you wish to leave behind when someone meets you and in comes in contact with your business.

Everyone has greatness in them and can make a positive impact on someone directly.
But in order for you to do this you have to know Who you are, What is your Genius and Who you’re trying to share this with.

Let’s get clear on your target audience!

 

  1. What is your brand?

 

Your personal and business brand is made up of a variety of things. I’d like to describe a brand as the Business Of You.

Who are you  and how do you want people to view you in 5, 10, or 15 years from now? If your family Google’s you, would they recognize your online business presence you’ve create. Would they be ashamed or delighted with the search results that’s been found?

How are you currently being seen by people in your community? Google yourself to see what shows up. Are you impressed by what pops up?

Your brand has many levels. You’re not just your business. Sometimes it’s  hard to clearly communicate who we are to others because we are so close to ourselves.

It is  hard to view ourselves from another person’s perspective.

In order to take constructive and holistic view of  ourselves, ask yourself these question, and write them down, but more importantly be honest. Ask yourself:

  • Who am I, Really  and  what do I want to be known for? Am I being my authentic self at all times?
  • How would my closest and business friends describe me?
  • What makes me unique, other than my eye color?

 

  1. What is your genius?

 

What is that one, two or three skills that you have that puts you above the rest of everyone in your niche?

Don’t say, you don’t have anything!

We all have acquired skills to share, that can beneficial to someone else and make a change in their life.

When you’re trying to figure this out, think about all of your experiences. It could be from the years of experience from your previous career.

You should include life experiences, remember this takes time to do, don’t feel rushed. Write it all down but this needs to be done eventually.

 

Here are a few things to think about:

  • What skills are you really good at?
  • What do you actually love to do?
  • What service could you provide to a community for free all day every day?
  • What do you closest friends and business association say you help them with the most?

 

Pay attention to what your gut is telling you when you think about that genius you have inside of you.

Remember, ultimately you know you best!

Getting Clear On Your Target Audience

 

  1. Getting Clear On Your Target Audience and How You Can Best Serve Them?

 

It doesn’t matter how great your service or product is. Everyone is not your target audience and if that’s the care you need to consider niching down some more.

Who is your target audience?

Are you really clear about the people you were meant to serve. You have to be clear with who your potential clients are, so that you can have an even clearer marketing message to be able to  communicate to them.

As your business evolves, your brand and the people you are choosing to serve will change too.

And that’s OK!  But for right now let’s figure out who those people are.

Here are a few questions to consider when you’re trying to get clear on your target audience:

 

  • Who do you enjoy working with the most?
  • When you’re considering the age group of the people, who give you the most energy to keep going?
  • If this was a volunteer position, who would you want to volunteer with?
  • If you’ve already worked with certain people who have drained your energy  the most physically and emotionally? And do you want to continue working with them?

 

Let’s face it if you don’t enjoy sharing your genius with a certain type of  person, you’ll find yourself in a miserable position.

If every time you are emotionally drained in a negative way working with a particular audience and then don’t do it!

Take some time to go over your unique value proposition or in other words you’re genius.

Once you’ve  found out, who they  are, what you do and who you do it for, you’ll be amazed at what opportunities will come your way.

When you’re able to get clear, you’ll  find that it will be easier to communicate to them!

Do you have a branding question, advice, or story to tell? I’d love to hear it in the comments below.

Are you a  woman entrepreneur or small business owner, who is interested in joining a community of like-minded business owners. I invite you to join my Facebook group called Women United In Business Mastermind. A diverse group of women who are looking to network and gain insights on what working in their business in a non- judgemental environment.

17 Ways To Build Trust And Credibility Of Your Brand Using Social Media

17 Ways To Build Trust And Credibility Of Your Brand Using Social Media

Are you having difficulties attracting potential leads and clients? The problem could be a variety of issues but have you already built up your trust, credibility, and likeability factors among your audience?

If you haven’t then, I can almost guarantee that until you have developed “the know, like, and trust factor it will be difficult for people to want to pay for your services or products.

I’m sure that’s not what you want to hear and you’re probably already thinking this is going to be complicated process. It doesn’t have to be, but you do have to put in some work in, to make it happen.

 

To help you with this process, start with these simple 17 ways to build trust and credibility of your brand using social media with just an hour a day!  Soon you will have a flow of people and businesses wanting to work with you.

 Build Trust & Credibility of Your Brand Using Social Media

 

 

1. Creating a Strategy: Begin with your purpose, goals, and what you wish to accomplish. Consider your particular audience whom you’re speaking to, this is will help for creating content. The strategy should consist of at least 3 different ways to start building your credibility.

 

2. Tell Your Story! Use your storytelling to help set yourself apart from others in your niche, and allow people to get to know the personal side of you. Your story can be the one factor that makes people want to work with you. You never know how many people can relate to you, by telling Your Story.

 

3. Use Imagery! A picture is worth a thousand words and can grab someone’s attention in a second. Use the free tool Canva and a site like Pixabay to create some stunning images.

 

4. Say Thank You to anyone who shares a blog post, retweets you o on Twitter, mentions you or your business. It shows your appreciation for that act of kindness. Don’t miss out on a simple opportunity to show you care.

 

5. Start small talk with anyone who engages with you. Try simple conversations, for example asking a question, like “How are you? or How’s your day going? You would be amazed by the friendship that develops from those few words.

 

6. Retweet Someone who follows you on Twitter or someone who have engaged with your Tweets. Add them to an “Engagers List” and keep the conversation going.

 

7. Create a Twitter poll, Google plus poll or just a Google Docs Survey and tag a handful of people who you’ve had conversations with and then ask them to share it. You can better understand what people in your community are wanting and build that trust factor .

 

8. Reconnect or Follow up with anyone you’ve met online and have had any type of interaction with. Pick your favorite social platform and go through your lists. Set a goal to reconnect with at least 20 people over the next 7 days.

 

9. Ask questions or answer someone’s questions. You can find people asking question by typing in the search bar a “?” Most social networks like Twitter or Facebook will pull up all questions asked. It doesn’t have to be industry specific. Just be helpful.

 

10. Be a Connector! Connect someone who is asking for a referral of some type. If you’re are a connector people will want to engage with you and in the meantime your become a credible Go To source.

 

11. Follow People Back: As simple as this is, people do forget to add people who have taken the time to connect with you. And thank them for adding you, to their social media community Take it one step further by finding those same people you have already connected with on other social networks.

Build Trust and Credibility, social media

12. Communicate Privately: It’s usually acceptable to begin conversation by DM(direct messages) or PM (private messages). Remember this is not the time to slyly promote your business. You are simply using this opportunity to connect on a personal level. Not sure what to say, thank them for something, or tell them how much you appreciate their content.

 

13. Video or Live Streaming: Do a mini 15-sec video using Twitter’s native app, or a livestreaming App like Periscope, Meerkat, or blab.Im use it to answer questions asked or network with a new community of people.

 

14. Be Consistent: Staying relevant is key to gaining the trust of your audience and building authority in your niche. How often are you sharing valuable content from others and yourself. You may be able to increase your overall engagement and visibility if you UP your engagement holistically.

 

15. Participate in Twitter Chats of complimentary communities even if you don’t have an 1 hour, be conversational for at least 15-30 minutes.

 

16. Find 5-15 Hashtags that is either industry specific or compliments the industry you’re in and connect with anyone using them. Hashtags are essential to use on Instagram and Twitter, they’re helpful on Google Plus and Pinterest. But not really useful on Facebook or Snapchat.

 

17. Trending Hashtags: Find ones relevant to your industry and/or a complimentary industry and then jump on any conversation. In real life, this may seem rude but on social media it’s a bit more accepted. People will get to know you and your social community will begin to grow.

 

Bonus Tip!

 

  • Be the Expert! Have short 15-30 minutes Q&A session on your area of expertise.

 

  • Evergreen Content: Use a previous webinar, video, blog posts, or podcast you’ve created and create Shareable Tips and share them frequently throughout the day without selling to your audience. Consider creating content upgrade for email opt-ins.

Do you want to get clear about your marketing and social media strategy? Are you ready to launch your product, service, or book in a cost effective and creative way that attracts and connects with your audience in  under 30 days? Click to learn more.