What is the legacy you want to share with the world? What is that first and lasting impression that you wish to leave behind when someone meets you and in comes in contact with your business.
Everyone has greatness in them and can make a positive impact on someone directly.
But in order for you to do this you have to know Who you are, What is your Genius and Who you’re trying to share this with.
Let’s get clear on your target audience!
- What is your brand?
Your personal and business brand is made up of a variety of things. I’d like to describe a brand as the Business Of You.
Who are you and how do you want people to view you in 5, 10, or 15 years from now? If your family Google’s you, would they recognize your online business presence you’ve create. Would they be ashamed or delighted with the search results that’s been found?
How are you currently being seen by people in your community? Google yourself to see what shows up. Are you impressed by what pops up?
Your brand has many levels. You’re not just your business. Sometimes it’s hard to clearly communicate who we are to others because we are so close to ourselves.
It is hard to view ourselves from another person’s perspective.
In order to take constructive and holistic view of ourselves, ask yourself these question, and write them down, but more importantly be honest. Ask yourself:
- Who am I, Really and what do I want to be known for? Am I being my authentic self at all times?
- How would my closest and business friends describe me?
- What makes me unique, other than my eye color?
- What is your genius?
What is that one, two or three skills that you have that puts you above the rest of everyone in your niche?
Don’t say, you don’t have anything!
We all have acquired skills to share, that can beneficial to someone else and make a change in their life.
When you’re trying to figure this out, think about all of your experiences. It could be from the years of experience from your previous career.
You should include life experiences, remember this takes time to do, don’t feel rushed. Write it all down but this needs to be done eventually.
Here are a few things to think about:
- What skills are you really good at?
- What do you actually love to do?
- What service could you provide to a community for free all day every day?
- What do you closest friends and business association say you help them with the most?
Pay attention to what your gut is telling you when you think about that genius you have inside of you.
Remember, ultimately you know you best!
- Getting Clear On Your Target Audience and How You Can Best Serve Them?
It doesn’t matter how great your service or product is. Everyone is not your target audience and if that’s the care you need to consider niching down some more.
Who is your target audience?
Are you really clear about the people you were meant to serve. You have to be clear with who your potential clients are, so that you can have an even clearer marketing message to be able to communicate to them.
As your business evolves, your brand and the people you are choosing to serve will change too.
And that’s OK! But for right now let’s figure out who those people are.
Here are a few questions to consider when you’re trying to get clear on your target audience:
- Who do you enjoy working with the most?
- When you’re considering the age group of the people, who give you the most energy to keep going?
- If this was a volunteer position, who would you want to volunteer with?
- If you’ve already worked with certain people who have drained your energy the most physically and emotionally? And do you want to continue working with them?
Let’s face it if you don’t enjoy sharing your genius with a certain type of person, you’ll find yourself in a miserable position.
If every time you are emotionally drained in a negative way working with a particular audience and then don’t do it!
Take some time to go over your unique value proposition or in other words you’re genius.
Once you’ve found out, who they are, what you do and who you do it for, you’ll be amazed at what opportunities will come your way.
When you’re able to get clear, you’ll find that it will be easier to communicate to them!
Do you have a branding question, advice, or story to tell? I’d love to hear it in the comments below.
Are you a woman entrepreneur or small business owner, who is interested in joining a community of like-minded business owners. I invite you to join my Facebook group called Women United In Business Mastermind. A diverse group of women who are looking to network and gain insights on what working in their business in a non- judgemental environment.