Yes, I said it!
I would have never thought to put The Kardashians and Business in the same sentence but let’s face they HAVE quite a few businesses between any one of them AND THEY are successful.
You don’t have like the business empire they are building, but they have an online business presences that undeniable.
And an online presence that many of us, secretly want to have with our own business.
I believe we can achieve any level of success we want in our businesses that include creating a professional online presence that we can be proud of.
Start with these simple and easy tips to make that happen for your business starting today.
Decide On The Online Business Presence You Want.
Start with determining what you want you from your online presence and what success looks like to you.
Once you start building your brand online and it begins to stick, will it be REALLY what you want others to know you for?
Initially the Kardashians didn’t have a so highly thought of name but now over years they manage to transform it, to one that is know for fashion, makeup, and successful entrepreneurship.
Time is commodity we can’t afford to lose, so starting out on a positive note is the best thing your can do for your budding business.
Let your values and goals be your guide to figuring out what your evolving online business presence should be.
Make Your Audience Feel Like A Celebrity
It’s tempting to make your content, products and services all about you and what you want, but it’s really about the audience you want to attract.
The Kardashians are phenomenal at that doing this!
They’re constantly giving their audience what they want and that is more insights on the life of being part of their family.
Kim Kardashian has app that provides her VIP audience all access to her life 24/7. They ask for it and she’s giving it to them.
I’m not saying to give your potential customers 24/7 access to you, but there are ways to do this.
Listen to the needs of your audience.
- What are they asking for?
- What types of service are they flocking to?
- What types of content are consuming?
I’m not saying to create an app but if that is what they want, find a way to give it to them!
Stay On Top Of Mind
For pete’s sake, engage with your audience!
Content is King but Engagement will lead to owning the palace. No I didn’t get that from some influencer, I made that up.
But seriously, the Kardashians are everywhere, all the time. And as a busy professional without a team it’s simply impossible to reproduce that type of presence.
Do the best you can by being present and engaging where your audience is.
Don’t create content and expect your community to see it.
Be the first to reach out and be of service to those who are already engaging in communities you want to be part of.
Don’t hide behind a tweet, post, or a blog! Let your audience know you’re reading their content and that you are listening to them. As Brian Fanzo like to say, “Show You Care” and do this consistently and as often as you can.
In a time period in which we are constantly being bombarded with sponsored ads, daily contents, an ever growing stream of social media posts, if you’re out of sight, you’ll also be out of mind.
Creating more content, doesn’t mean staying relevant to your audience. So Go Get Social!
If you missed out on everything I mentioned above and you want the shorthand of how to build your online presence as if you were a Kardashian, here it goes:
Define your goals, objectives, and what a successful online presences looks like to you.
Make your audience feel like a celebrity, by understanding their wants and urgent needs.
Always Be Relevant! This is not only easy but it’s simple to do. Listen, Be engaging, Be Human.
Do you have a successful online business presence? Share in the comments what steps you’ve taken to make this happen!