by Angela Hemans | Mar 28, 2016 | Personal Brand Strategy, social media marketing
Do you plan on creating a social media strategy?
I hope so.
Don’t make the same mistake I made when I first started out using social media.
I would spend countless hours trying to find random content to share. Then I would spend several hours posting those pieces of content that I had found. There was no real purpose to what I was doing.
And if that wasn’t bad enough, I would then sit down and spent hours trying to figure out what I was supposed to do now that I’m on these social platforms. I wasted so much time not knowing where to start, what my purpose was, nor where I was going.
If I have to do it all again I would have started by creating a simple social media strategy to help guide me in the direction that I needed to go.
Here are three key things to consider before you get started creating your strategy.
1. Define and assess your key goals
How do you know what direction to take, if you don’t know where you are going?
Before you start posting content to your social media networks, take a few minutes to look over your marketing strategy and define your overall goals for being online.
Is your objective to increase traffic to your website or maybe your blog. Maybe your goal is to increase sign-ups for an upcoming event that you have.
It is important to create smart goals. My SMART stands for:
– Time Based
Once you have the determined your goals and also have begun to implement them after a period of time, you will want to assess how you’re doing. During this time, if what you have created is working, then great, BUT if not, you will have to reassess what your goals are and what you need to do to achieve them through the use of social media marketing.
2. Perform a social media branding audit to develop your content strategy
Having an audit done is one of the best ways to get an idea of what kind of social media content your audience will deem valuable.
What you need is not determined by what you want to offer your audience. Instead you need to take time to identify the needs of your potential,current, and previous clients.
Ask yourself what problems can you help them solve, what kind of content format they prefer.
For example your audience may prefer text content, Images, video, and or e-book format for their content consumption
If you’re new to business and wondering how you will do your own audit you can try something simple as identifying someone in your niche with a similar audience and analyzing what kind of content they are sharing.
If the content shared with their community is engaging AND you share a similar audience, then it’s safe to say your audience will engage with it as well. There’s no need to reinvent the wheel.
3. Do the three C’s of social media
Create valuable content.
Valuable content depends upon your audience and the people that you were trying to reach.
What is valuable to one community may not be the same for your, so take time to consider what is valuable and provide that.
Community, you need to build relationships. The success of your business is partially dependent upon the relationships you build, nurture, and grow.
Don’t miss out on the opportunity to connect and authentically engage with others in your niche and with your potential clients
The last is consistency. Don’t create your own ghost town within your social networks.
Be clear about the purpose and the value you want to provide and do that in small steps as often as possible.
Consistently engaged and consistently share other people’s content, Follow the 80/20 rule that’s always helpful.
To sum it up!
Social media marketing is really about networking online to find and grow meaningful relationships that can be mutually beneficial for everyone involved.
Creating your social media strategy doesn’t have to be complicated.
It just takes a little planning.
In the comment below and tell me what is one thing you wish you knew before you started before getting on social media!
by Angela Hemans | Feb 1, 2016 | Personal Brand Strategy
Are you excited about the New Year as I am?
Well you should be, the new year brings a new chance to make big things happen in your business.
To make big things happen with your brand, hopefully you’ve created your personal brand action plan.
What is a personal brand action plan?
It’s a step-by-step plan that helps you to develop what your personal brand is and your promise to your current and potential clients.
Even if you already have a brand foundation, it’s always a great idea to reevaluate and make changes to your brand strategy if necessary.
In this plan, you will develop various aspects of your brand such as what are your goals, your message to be communicated,and the channels you plan to communicate on to reach your potential audience.
When you’re creating this action plan you’ll want to think through and include all aspects of your personal brand.
Why do you need to create your brand strategy?
Working through your plan will help you discover more about yourself your unique skills and your experiences.
Wouldn’t it be wonderful if you could:
- Tap into your core purpose in value
- Pursue in market your passions
- build your brand and grow an engaging community
Meanwhile increasing your visibility and sales. To make this happen you need to position yourself as an expert in your niche.
I know from first hand experience from digging deeper into what makes you different and how you can make an impact can help your success as a business owner.
How to create a personal brand action plan?
Your action plan can be as simple or as extensive as you need it to be.
Because I want you to start taking action right now, I will provide you with 5 simple questions to get you started on your brand journey.
It’s a simple question that carries a lot of weight. Personal branding is not just about how you want others to view you or about how others perceive you, but the promise you will make to them, if they choose to work with you!
To get to the heart of the question of “Who am I?” ask yourself this:
- What are your values passion, strength, and weaknesses?
- What kind of experiences do you want your potential customers to have when they work with you?
- What do you want to be known for within your community?
- Your personal brand vision
How do you want your community to perceive you 1, 5, 15 years from now?
Take a moment to think about it and write it down.
Where do you want to be how do you plan to achieve the results you want in life with your personal brand?
- Defining your target audience
Building your brand is not possible, if no one cares, remember it’s not just about you.
Your brand consists of you and your community so who are the people that will be interested in what you have to offer.
Taking the time to truly understand and learn who your target audience is will help you to determine your brand message, how you will communicate that message, and where you will communicate that message.
- Your brand message
Your message is a melting pot goodness that your audience will love.
Your core message should consist of the benefits and the results your ideal clients will be thrilled to get from you.
Now is not the time to just talk about you.
You have less than 15 seconds to grab your ideal client’s attention . This is also a great chance to highlight what differentiates you from other people in the same niche as you.
If you’re not sure what benefits you offer then think of it this way what will your potential clients enjoy .
For example if you’re interested in a new car ,Having air condition is a feature, but the benefit is having super fast cool air in 100 degree weather the moment you turn the car on. now that’s a great benefit!
So now that you know your message should consist of benefits list 5 – 10 benefits and/or results Your clients will enjoy when they work with you .
- The platform
You’ve already defined your audience, you know what to say. Now where do you go to connect and amplify your message?
This is where you will pick your platform, you’ll choose whether to blog, vlog, do a podcast or webinar?
What social media platforms will you use as well as offline mediums?
Offline can be Facebook, Instagram, Twitter, or snapchat. You can create YouTube videos, do periscope live stream, or record webinars.
It all depends on the platform that your audience prefers the most. It may consist of two or three main platforms or maybe just one major platform.
By sharing this with you, my purpose to get you thinking about the future of your business, not to scare you off!
This process doesn’t just happen overnight, so try not to get too overwhelmed and do it all in one shot.
Take your time and do what you can, but more importantly take action to get it done.
My question to you is Do you already have your personal brand action plan and if so feel free to share, what’s working for you in the comments below.
Are you ready to launch your product, service, or book in a cost effective and creative way that attracts and connects with your audience in under 30 days?