Let’s face it, Livestreaming is not going away, it’s here to stay! I was hoping it would be a phase but it’s not. Live stream video will only continue to be apart of our daily lives, especially if you’re in business!
According to a report by Cisco, 80% of all internet traffic will be coming from video. If you’re like me, getting your video marketing strategy together so that you can increase your video content is a high priority for me.
And livestreaming is the best way to start creating video content meanwhile growing your business and connecting with your audience.
Now that my video marketing strategy has been created, my next step was to learn how to use Facebook live and OBS (Open Broadcasting System) so that I am able to do screens sharing streams with my Facebook group. As I was going through this process, there are a few things that I’ve noticed and I wanted to share it with you, if you’re new to livestreaming so that you can be aware of them as well.
1. It Will Take Some Practice To Get Use To The Set Up With Facebook Live and OBS.
Initially, I thought I would be up and running within minutes. That was not the case, the initial setup was easy and I had no trouble uploading the software, but what I had envision to be able to do on Facebook is actually a process, I wasn’t prepared for.
The livestreaming experts make everything look so easy!
2. Prepare For A Video Stream Delay
Excuse my ignorance, but I believe the stream delayed while streaming would be shorter when using a program like OBS, but that wasn’t the case. On Facebook live I found there to be a roughly 20-25 second on screen delay that can make being on camera when you’re new slightly awkward if you’re not expecting. Later on I also found out that settings, internet speed, and laptop can all be factors that cause your video delay. How long your delay might be is really person dependent.
Why is this important to know?
If you’re presenting to your group and ask a question it may be up to 30 seconds before you may see a response from your audience. When you decid to livestream with Facebook getting comfortable with small silent pauses will be part of the learning process.
At least, that’s what I’ve discovered.
3. Don’t Be Afraid To Ask For Help
Depending on the type of bells and whistle you want to add to your livestream, will determine if you need help with your livestreaming events.
It’s okay to ask for help when your livestreaming. You may need help seeing comments or questions. Having someone who can be your helper in your community is a great stress reliever, especially when you have other things on your mind, like being interactive with your community. Livestreaming in general is a process that has a learning curve like everything else, it doesn’t have to be complicated.
And you don’t have to go through the process alone! Find someone in your community to help, a mentor, or even a tech savvy friend.
If you’re not sure who to ask, if my schedule if open, I’m offering to be your community helper, all you have to do is ask.
Are you using OBS to livestream on Facebook? How have your experience been using them together, share any tips that you might have to make the process easier in the comments.
Yes, I said it!
I would have never thought to put The Kardashians and Business in the same sentence but let’s face they HAVE quite a few businesses between any one of them AND THEY are successful.
You don’t have like the business empire they are building, but they have an online business presences that undeniable.
And an online presence that many of us, secretly want to have with our own business.
I believe we can achieve any level of success we want in our businesses that include creating a professional online presence that we can be proud of.
Start with these simple and easy tips to make that happen for your business starting today.
Decide On The Online Business Presence You Want.
Start with determining what you want you from your online presence and what success looks like to you.
Once you start building your brand online and it begins to stick, will it be REALLY what you want others to know you for?
Initially the Kardashians didn’t have a so highly thought of name but now over years they manage to transform it, to one that is know for fashion, makeup, and successful entrepreneurship.
Time is commodity we can’t afford to lose, so starting out on a positive note is the best thing your can do for your budding business.
Let your values and goals be your guide to figuring out what your evolving online business presence should be.
Make Your Audience Feel Like A Celebrity
It’s tempting to make your content, products and services all about you and what you want, but it’s really about the audience you want to attract.
The Kardashians are phenomenal at that doing this!
They’re constantly giving their audience what they want and that is more insights on the life of being part of their family.
Kim Kardashian has app that provides her VIP audience all access to her life 24/7. They ask for it and she’s giving it to them.
I’m not saying to give your potential customers 24/7 access to you, but there are ways to do this.
Listen to the needs of your audience.
- What are they asking for?
- What types of service are they flocking to?
- What types of content are consuming?
I’m not saying to create an app but if that is what they want, find a way to give it to them!
Stay On Top Of Mind
For pete’s sake, engage with your audience!
Content is King but Engagement will lead to owning the palace. No I didn’t get that from some influencer, I made that up.
But seriously, the Kardashians are everywhere, all the time. And as a busy professional without a team it’s simply impossible to reproduce that type of presence.
Do the best you can by being present and engaging where your audience is.
Don’t create content and expect your community to see it.
Be the first to reach out and be of service to those who are already engaging in communities you want to be part of.
Don’t hide behind a tweet, post, or a blog! Let your audience know you’re reading their content and that you are listening to them. As Brian Fanzo like to say, “Show You Care” and do this consistently and as often as you can.
In a time period in which we are constantly being bombarded with sponsored ads, daily contents, an ever growing stream of social media posts, if you’re out of sight, you’ll also be out of mind.
Creating more content, doesn’t mean staying relevant to your audience. So Go Get Social!
If you missed out on everything I mentioned above and you want the shorthand of how to build your online presence as if you were a Kardashian, here it goes:
Define your goals, objectives, and what a successful online presences looks like to you.
Make your audience feel like a celebrity, by understanding their wants and urgent needs.
Always Be Relevant! This is not only easy but it’s simple to do. Listen, Be engaging, Be Human.
Do you have a successful online business presence? Share in the comments what steps you’ve taken to make this happen!