How To Get Clear On Your Target Audience In 3 Simple Steps

How To Get Clear On Your Target Audience In 3 Simple Steps

How To Get Clear On Your Target Audience In 3 Simple Steps

 

What is the legacy you want to share with the world? What is that first and lasting impression that you wish to leave behind when someone meets you and in comes in contact with your business.

Everyone has greatness in them and can make a positive impact on someone directly.
But in order for you to do this you have to know Who you are, What is your Genius and Who you’re trying to share this with.

Let’s get clear on your target audience!

 

  1. What is your brand?

 

Your personal and business brand is made up of a variety of things. I’d like to describe a brand as the Business Of You.

Who are you  and how do you want people to view you in 5, 10, or 15 years from now? If your family Google’s you, would they recognize your online business presence you’ve create. Would they be ashamed or delighted with the search results that’s been found?

How are you currently being seen by people in your community? Google yourself to see what shows up. Are you impressed by what pops up?

Your brand has many levels. You’re not just your business. Sometimes it’s  hard to clearly communicate who we are to others because we are so close to ourselves.

It is  hard to view ourselves from another person’s perspective.

In order to take constructive and holistic view of  ourselves, ask yourself these question, and write them down, but more importantly be honest. Ask yourself:

  • Who am I, Really  and  what do I want to be known for? Am I being my authentic self at all times?
  • How would my closest and business friends describe me?
  • What makes me unique, other than my eye color?

 

  1. What is your genius?

 

What is that one, two or three skills that you have that puts you above the rest of everyone in your niche?

Don’t say, you don’t have anything!

We all have acquired skills to share, that can beneficial to someone else and make a change in their life.

When you’re trying to figure this out, think about all of your experiences. It could be from the years of experience from your previous career.

You should include life experiences, remember this takes time to do, don’t feel rushed. Write it all down but this needs to be done eventually.

 

Here are a few things to think about:

  • What skills are you really good at?
  • What do you actually love to do?
  • What service could you provide to a community for free all day every day?
  • What do you closest friends and business association say you help them with the most?

 

Pay attention to what your gut is telling you when you think about that genius you have inside of you.

Remember, ultimately you know you best!

Getting Clear On Your Target Audience

 

  1. Getting Clear On Your Target Audience and How You Can Best Serve Them?

 

It doesn’t matter how great your service or product is. Everyone is not your target audience and if that’s the care you need to consider niching down some more.

Who is your target audience?

Are you really clear about the people you were meant to serve. You have to be clear with who your potential clients are, so that you can have an even clearer marketing message to be able to  communicate to them.

As your business evolves, your brand and the people you are choosing to serve will change too.

And that’s OK!  But for right now let’s figure out who those people are.

Here are a few questions to consider when you’re trying to get clear on your target audience:

 

  • Who do you enjoy working with the most?
  • When you’re considering the age group of the people, who give you the most energy to keep going?
  • If this was a volunteer position, who would you want to volunteer with?
  • If you’ve already worked with certain people who have drained your energy  the most physically and emotionally? And do you want to continue working with them?

 

Let’s face it if you don’t enjoy sharing your genius with a certain type of  person, you’ll find yourself in a miserable position.

If every time you are emotionally drained in a negative way working with a particular audience and then don’t do it!

Take some time to go over your unique value proposition or in other words you’re genius.

Once you’ve  found out, who they  are, what you do and who you do it for, you’ll be amazed at what opportunities will come your way.

When you’re able to get clear, you’ll  find that it will be easier to communicate to them!

Do you have a branding question, advice, or story to tell? I’d love to hear it in the comments below.

Are you a  woman entrepreneur or small business owner, who is interested in joining a community of like-minded business owners. I invite you to join my Facebook group called Women United In Business Mastermind. A diverse group of women who are looking to network and gain insights on what working in their business in a non- judgemental environment.

Marketing Tips: 11 Creative Ways To Market Your Events

Marketing Tips: 11 Creative Ways To Market Your Events

Marketing, EventsDo you like marketing your business? Don’t feel bad many business owners, just like you don’t enjoy doing it either.

 

But it’s a necessary activity if you want your business to be successful.

 

Marketing doesn’t have to difficult, you just have to think outside the box and create a strategy that works best for you.

 

I wanted to share with you a few ideas and tips that you can use to promote any of your upcoming teleconferences, workshops, or events, that are simple to do. Not only will these tips be simple and easy to implement but they’re effective if you’re consistent.

 

To start, try using a couple different marketing methods and see what kind of results you get. Remember you have to give these activities time to work and to achieve successful.

 

What’s the worst that can happen, if it doesn’t work try a few more of the ideas. If it does work you may end up finding more customers for your business.

Here are  Eleven (11) Free Tips Marketing Tips For Your Events.

 

Blogging When You Don’t Have One

 

1. Accept Guest Blogs, blogging on your own website is needed for providing valuable information for visitors coming to your site. But constantly coming up with a steady flow of content can be difficult. Why not consider accepting help from other bloggers who are offering their services to you.

 

2. Comment On Blogs, not because you’re trying to get backlinks to your site. But because you are trying to connect and build relationships with other visitors.

 

3. Guest Blogging: So you don’t have a website for your own business,yet? You don’t have to wait, till you have one, to get clients. Show off your expertise by helping other bloggers add value to their website and blog.

 

Email The Old School Method

 

4. Create An Email List, building an email list is nothing new, BUT starting one doesn’t have to cost a fortune. Sign up for MailChimp and get a free account. You’re allowed up to 500 email subscribers before they start charging you. In this technology age and all the social media networks, most people still check email everyday!

 

5. Email Until You Can Blog, Your website is under construction and your blog is just a thought, why not use email to communicate with your potential clients. Offer anything your audience will deem as valuable (ebooks, PDF, Tips, or How To’s). And if you don’t know what to offer, just ask them!

 

Video/Live Streaming The New Rave

 

6. Informative Video Series: Why not solve your audience’s problem by answering it with a simple video tutorial series. It doesn’t have to be long and drawn out, maybe 3-5 videos that’s 1-5 mins long. Simple and can be done for free.

 

7. FaceTime: You don’t have to have the new Iphone 6s to do Facetime. But if you download the app Meerkat or Periscope, you can have quality facetime with anyone who is interested in what you have to offer. It’s the perfect opportunity get in front of new and interesting people.

 

Networking The Right Way

 

8. Answer Questions: There are several creative ways to do this, but the easiest way is to use Quora. Quora is a Q & A networking platform with the main purpose of helping people find answers their most pressing questions. Why not be helpful and insightful to those asking for help.

 

9. Join A Community: There are so many communities out there that need your valuable insights. Find a community, you can grow and develop in or find one where you can show off your expertise. After interacting in the community for a while consider asking to be a moderator.

Marketing, Event

10. Be Interviewed, You have a story to tell and there’s someone out there who would be motivated by hearing it! Podcasters are constantly looking for someone to talk to, who’s interesting and has something valuable to say. Find those podcast that communicate to your audience.

 

11. Twitter Chats, regardless of whether you’re a guest or a participant, you’re more than welcome to join in the conversation that’s going on. Twitter chats take place all time, around the clock. There’s chats on hundreds of topics, find a few to be part of, that you feel you can connect with community and start building relationships. Who knows what can happen and who you will meet in 60 minutes.

 

There are tons of creative ways to build your event brand awareness. And it starts with getting to know people and them, getting to know you!

 

Marketing your event can be a challenge but if you give yourself enough time, you can can build strategic and valuable relationships that will be mutually beneficial to all involved.