Let me start by saying there are no such thing as a perfect tweet. I’m sorry to say but it just doesn’t exist. Yes, you can write great tweets that gets more retweets, clicks and increase engagement.
Before we get started with some tips for you to use for your next tweets, remember to consider your business goals, objectives, business mission and vision.
But most importantly consider the wants, and needs of your audience and potential clients, because that ultimately determines how much engagement your tweets will receive.
Here are a few ideas to get you started to writing engaging tweets, more retweets and increase engagement.
When you are crafting your tweets the worst thing you can do is to sound impersonal. People want to know that they can relate to you and the services that you offer.
If all your tweets sound salesy or like a robot has written them, I doubt you will get the engagement that you seek.
As with any marketing message, show what make you unique. Your tweets, should be a representative of what makes your business different from the rest.
You may be wondering “How to do this on Twitter?”
Your tweets should communicate the tone you wish to convey to your audience. If you’re not sure where to begin, start with asking yourself a couple questions;
- What’s my communication style?
- What outcome do I want my Twitter account to accomplish?
How do you expect people to be engaging with your tweets if you are not active on Twitter? Having a consistent flow of schedule tweets is not the same thing as being engaging on Twitter.
Take a few minutes out of the 30 minutes – 1 hour you devote to your Twitter account to thank people, respond to questions, or listen and be involved in twitter chats.
Try to keep the conversation going with your Twitter community. If you haven’t found anything to respond to, then ask questions, to get the conversation going.
Visual marketing is on the rise across social platforms, and Twitter is no different. Tweets that have an image get twice as much response and engagement than tweets without an image.
According to a survey sample taken by BufferApp, visual content on Twitter received
- 18% more click throughs
- 89 % more favorites
- 150% more retweets
Imagery have become an important aspect of Twitter, that the network have integrated the use of certain sites like Youtube, Vine(which they have purchased), and Vimeo.
Tweeters no longer have to leave the platform to view what the video or picture is. Twitter now have a GIF button within the post platform. Now you can add even more emotion to a tweet and grab instant attention of your Twitter community.
Whatever your tweeting, think of an emotion you want your audience to feel when reading your tweet and add a relating gif to your tweet. You might be surprise, how much engagement you’ll get from a simple image.
When you’re writing your tweets for your audience, try to remember that you want to tweet with your community and not tweet AT them. After you have written some tweets to share, ask yourself, “Would you retweet your own tweets, if they were in your Twitter stream?”
As you creating content for your Twitter stream, consider how your tweets will be consumed by your audience.
The more involved you are with your Twitter audience, the more engaging they will be.